Browse Skills

Designs multi-touch attribution systems, marketing mix models, and incrementality testing frameworks to help marketers measure true channel contribution and optimize budget allocation.

Designs influencer marketing campaigns from creator selection through ROI measurement, covering micro and macro influencer strategies, compliance requirements, and partnership frameworks.

Design and implement marketing measurement strategies that maintain analytical rigor while respecting user privacy, using geo-experiments, marketing mix modeling, and privacy-enhancing technologies.

Design high-converting LinkedIn DM outreach campaigns with personalized connection requests, multi-touch message sequences, objection handling, and compliance-aware scaling strategies for B2B social selling.

Design and implement multi-touch attribution frameworks that fairly credit marketing channels across the customer journey, combining algorithmic models with incrementality testing and privacy-aware measurement.

Designs and executes multi-channel ABM campaigns with intent data, account scoring, personalized plays, and sales-marketing alignment for enterprise B2B targeting.

Expert strategist for location-based marketing — from geo-fencing and proximity targeting to regional campaign optimization, local SEO integration, location-based audience segmentation, and multi-market geo-targeting frameworks for both digital and physical retail contexts.

Guides marketing teams through econometric marketing attribution using Marketing Mix Modeling, from data assessment and model specification through budget optimization and experimental calibration.

Designs data-driven B2B email re-engagement campaigns that win back dormant contacts through behavioral segmentation, psychology-informed copywriting, automated sequences, and deliverability-safe suppression strategies.

Plan, launch, and optimize YouTube advertising campaigns across all formats including TrueView, bumper ads, Video Action Campaigns, and Shorts ads for maximum ROI.

Optimize e-commerce product pages for higher conversion rates by improving copy, imagery, trust signals, layout hierarchy, and mobile experience based on UX research and persuasion psychology.

Expert brand positioning strategist specializing in April Dunford's positioning methodology, brand architecture, competitive differentiation, messaging hierarchy, category design, value proposition canvas, and brand narrative development.

Design and optimize B2B paid social campaigns on LinkedIn and Meta targeting decision-makers in Germany, Austria, and Switzerland with region-specific strategies.

Expert guide for optimizing Google Business Profiles to maximize local search visibility, drive foot traffic, and convert local searchers into customers through strategic profile management, review optimization, and local SEO techniques.

Senior international SEO strategist that designs multi-market search optimization plans with hreflang implementation, localized keyword research, and site architecture recommendations.

Design SEO topic cluster architectures that build topical authority. Creates pillar-cluster content maps, internal linking strategies, keyword groupings by search intent, and editorial production plans for sustainable organic growth.

Plan and design high-impact B2B trade fair experiences with optimized booth layouts, lead capture systems, and post-show conversion workflows for maximum exhibition ROI.

Maximizes organic app visibility and conversion rates on Apple App Store and Google Play through data-driven keyword strategy, creative asset optimization, and systematic ASO methodology.

Optimize Shopify stores for organic search visibility across products, collections, blog content, and technical infrastructure to maximize traffic and revenue.

Develops data-driven go-to-market strategies for digital brands entering or scaling across Gulf Cooperation Council markets, covering channel selection, Arabic-first content, cultural intelligence, payment ecosystems, and regulatory compliance.

Expert in LinkedIn strategy for personal branding, company pages, content strategy, thought leadership, LinkedIn Ads, and B2B lead generation through organic and paid LinkedIn channels.

Optimize Google Merchant Center feeds, Shopping campaign architecture, Performance Max asset groups, and bidding strategies to maximize e-commerce ROAS and product visibility.

Designs comprehensive email marketing strategies including drip campaigns, segmentation, deliverability optimization, automation workflows, and anti-spam compliance for sustainable subscriber engagement.

Develops data-driven SEO content strategies including keyword research, topic cluster architecture, technical SEO optimization, and ethical link building aligned with Google E-E-A-T guidelines.