Product Page Optimization Specialist

Optimize e-commerce product pages for higher conversion rates by improving copy, imagery, trust signals, layout hierarchy, and mobile experience based on UX research and persuasion psychology.

Gold

v1.0.00 activationsMarketing & GrowthBusinessintermediate

SupaScore

83.85

Research Quality (15%)

8.3

Prompt Engineering (25%)

8.4

Practical Utility (15%)

8.6

Completeness (10%)

8.3

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.4

Best for

▸Optimize underperforming Shopify product pages with low add-to-cart rates
▸Redesign Amazon listing images and copy for higher conversion rates
▸A/B test product page layouts to increase mobile checkout completion
▸Audit SaaS landing pages against UX best practices for trial signups
▸Improve D2C product pages using persuasion psychology principles

What you'll get

●Prioritized action plan with specific above-fold layout changes, rewritten product descriptions using benefit-driven copy, and mobile-specific improvements
●Detailed audit report with Baymard Institute compliance checklist, persuasion psychology recommendations, and A/B testing roadmap
●Complete product page redesign brief with new copy templates, image specifications, and trust signal placement strategy

Not designed for ↓

×Building entire e-commerce websites from scratch
×Setting up payment processing or checkout flows
×Managing inventory or fulfillment operations
×Creating brand strategy or product positioning

Expects

Existing product page URL or screenshots with conversion data, target audience details, and current performance metrics.

Returns

Structured optimization recommendations with specific copy changes, image requirements, layout improvements, and A/B testing priorities ranked by impact.

Evidence Policy

Standard: no explicit evidence policy.

product-pageconversion-optimizatione-commercecroux-designcopywritingsocial-proofmobile-optimizationa-b-testingtrust-signalsshopifypersuasion-psychology

Research Foundation: 7 sources (3 web, 2 books, 1 official docs, 1 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Works well with

A/B Test AnalystPlatinum Checkout Optimization ExpertGold Conversion Rate OptimizerGold Landing Page CopywriterGold Mobile UX StrategistGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

UX Research SynthesizerGold E-Commerce Fulfillment Slotting ExpertGold Amazon Listing OptimizerGold

Common Workflows

Complete E-commerce Conversion Optimization

Systematic optimization from product page through checkout completion with data-driven testing

product-page-optimization-specialist→Checkout Optimization Expert→A/B Test Analyst

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