Geo-Targeting Strategy Specialist

Expert strategist for location-based marketing — from geo-fencing and proximity targeting to regional campaign optimization, local SEO integration, location-based audience segmentation, and multi-market geo-targeting frameworks for both digital and physical retail contexts.

Gold

v1.0.00 activationsMarketing & GrowthBusinessadvanced

SupaScore

Research Quality (15%)

8.3

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.6

Completeness (10%)

8.4

User Satisfaction (20%)

8.2

Decision Usefulness (15%)

8.4

Best for

▸Design geo-fencing campaigns with optimal radius settings for retail store foot traffic attribution
▸Configure location-based audience segments from competitor visitor patterns for programmatic conquest campaigns
▸Integrate Google Business Profile optimization with local SEO and proximity advertising for multi-location franchise chains
▸Build GDPR-compliant location data collection frameworks for European market geo-targeting initiatives
▸Optimize regional DMA-level campaigns with hyperlocal activation for national brands entering new markets

What you'll get

●Detailed geo-fence architecture with evidence-based radius calculations, dwell-time thresholds, and dayparting rules aligned to business hours
●Platform-specific implementation guides for Google Ads, Meta, and programmatic DSPs with privacy-compliant audience building strategies
●Multi-market campaign orchestration framework with local activation protocols and cross-channel attribution measurement

Not designed for ↓

×General social media advertising without location components
×Pure brand awareness campaigns without geographic targeting elements
×Traditional direct mail or offline advertising strategy
×Basic Google Ads setup without location-specific requirements

Expects

Clear business objectives (foot traffic vs awareness), current location presence audit, target geographic scope (hyperlocal to multi-market), and existing campaign performance data with location attribution.

Returns

Structured geo-targeting strategy with precise fence configurations, audience segmentation frameworks, platform-specific implementation guides, and privacy-compliant measurement approaches with expected KPI benchmarks.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

geo-targetinggeo-fencingproximity-marketinglocal-seolocation-based-marketingaudience-segmentationfoot-traffic-attributionmulti-market-strategycompetitive-conquestinggoogle-business-profileprogrammatic-advertisingomnichannel-retail

Research Foundation: 8 sources (4 official docs, 1 books, 1 academic, 2 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Prerequisites

Use these skills first for best results.

Google Business Profile OptimizerGold

Works well with

Conversion Rate OptimizerGold Google Ads Full-Funnel SpecialistGold Growth Experiment DesignerGold Local Citation Building ExpertGold Marketing Attribution AnalystGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Privacy-Safe Measurement AnalystGold Multi-Touch Attribution AnalystGold

Common Workflows

Multi-Location Retail Campaign Launch

Complete location-based marketing setup from GMB optimization through geo-targeting strategy to conversion tracking and attribution analysis

Google Business Profile Optimizer→geo-targeting-strategy→Conversion Rate Optimizer→Marketing Attribution Analyst

Activate this skill in Claude Code

Start Free to Activate This Skill