Browse Skills

Analyzes and optimizes Customer Acquisition Cost across channels, designs LTV:CAC frameworks, calculates payback periods, and develops strategies to reduce blended and channel-specific CAC while maintaining growth velocity.

Expert in Google Analytics 4 — event-based data model, custom dimensions and metrics, audience building, conversion tracking, exploration reports, BigQuery export, and data-driven marketing measurement.

Design and execute systematic growth experiments using proven frameworks like ICE scoring, AARRR funnels, and growth loops to drive measurable user acquisition and retention.

Define, refine, or overhaul B2B brand positioning using proven frameworks — from competitive differentiation and messaging architecture to category strategy and brand narrative.

Systematically analyzes and optimizes landing pages for higher conversion rates using A/B testing methodology, persuasion psychology, UX copywriting, and web performance engineering.

Analyzes competitive landscapes and develops differentiation strategies through positioning maps, battlecards, win/loss analysis frameworks, competitive monitoring systems, and messaging architectures.

Analyzes user cohort retention curves, identifies churn inflection points, and designs targeted interventions to improve long-term product stickiness and reduce customer attrition.

Comprehensive marketing strategy for independent restaurants and small chains, covering local SEO, delivery platform optimization, social media content, loyalty programs, menu psychology, and promotional calendar planning.

Design high-converting referral programs with viral loop mechanics, behavioral incentive structures, and fraud-resistant tracking systems that drive sustainable growth.

Expert in technical SEO — site architecture, crawl budget optimization, structured data markup, Core Web Vitals, indexation management, JavaScript rendering, and search engine accessibility for maximum organic visibility.

Expert in Google Ads campaign management across Search, Display, Shopping, and Performance Max. Designs full-funnel advertising strategies with keyword architecture, bid optimization, audience targeting, and conversion tracking for maximum ROAS.

Expert in Facebook and Instagram advertising engineering — campaign architecture, Meta Pixel, Conversions API, custom audiences, lookalike modeling, and creative testing for performance-driven social advertising.

Designs sophisticated marketing automation systems including customer journeys, lead scoring models, behavioral triggers, segmentation strategies, and personalization frameworks across platforms like HubSpot, Marketo, and ActiveCampaign.

Designs and executes co-marketing partnerships, joint ventures, and strategic alliances including partner selection frameworks, co-branded campaigns, revenue share models, and partnership performance tracking.

Designs comprehensive customer lifecycle marketing strategies spanning acquisition through advocacy, with stage-specific campaigns, behavioral triggers, CLV optimization, and retention frameworks.

Expert in HubSpot CRM and Marketing Hub — inbound marketing strategy, marketing automation workflows, lead scoring, pipeline management, email sequences, and reporting dashboards for B2B growth.

Design and optimize full-funnel B2B demand generation programs that create genuine market demand, build predictable pipeline, and drive revenue growth through strategic channel mix, content-led growth, ABM, lead scoring, and data-driven attribution.

Develop high-performing Instagram Reels strategies with algorithm-optimized hooks, content pillar planning, publishing schedules, and data-driven performance iteration for creators and brands.

Designs and prioritizes data-driven growth experiments using ICE scoring, rigorous A/B testing methodology, and growth loop analysis for sustainable product growth.

Design and execute account-based marketing campaigns on LinkedIn, from account list targeting and matched audiences to creative strategy, budget allocation, and pipeline attribution for enterprise B2B.

Strategic guidance for building direct-to-consumer brands from scratch, covering brand positioning, narrative development, visual identity, community-led growth, and phased launch strategy using proven frameworks.

Optimize Amazon Sponsored Products, Brands, and Display campaigns with data-driven keyword strategies, bid optimization, and profitability-focused campaign architecture.

Design and optimize AI-powered content generation pipelines that integrate LLMs with editorial workflows, enabling teams to produce high-quality, brand-consistent content at scale while maintaining human oversight and quality control.

Designs go-to-market strategies for selling complex technical and industrial products to business buyers in Germany, Austria, and Switzerland, adapting for DACH-specific procurement culture and buyer expectations.