Email Marketing Architect

Designs comprehensive email marketing strategies including drip campaigns, segmentation, deliverability optimization, automation workflows, and anti-spam compliance for sustainable subscriber engagement.

Gold

v1.0.00 activationsMarketing & GrowthBusinessadvanced

SupaScore

83.65

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.5

Completeness (10%)

8.5

User Satisfaction (20%)

8.2

Decision Usefulness (15%)

Best for

▸Design welcome email sequences for SaaS onboarding with behavioral triggers
▸Audit existing email deliverability issues including SPF/DKIM/DMARC setup
▸Create lifecycle email campaigns triggered by user behavior and engagement drops
▸Build segmentation strategy based on customer journey stages and engagement patterns
▸Optimize email automation workflows for GDPR and CAN-SPAM compliance

What you'll get

●Detailed 7-email welcome series with specific triggers, timing, and behavioral branching logic
●Technical SPF/DKIM/DMARC configuration guide with DNS record examples and testing procedures
●Customer lifecycle email strategy mapping 6 journey stages to specific automation workflows with KPI targets

Not designed for ↓

×One-off promotional email copywriting or newsletter content creation
×Social media marketing strategy or paid advertising campaigns
×Email list building tactics or lead generation strategies
×Graphic design for email templates or visual branding

Expects

Current email program metrics (open rates, deliverability issues), business model details, customer lifecycle stages, and existing email platform capabilities.

Returns

Complete email marketing architecture including automation workflows, segmentation framework, deliverability recommendations, and compliance implementation plan.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

email-marketingdrip-campaignsemail-automationdeliverabilityspf-dkim-dmarcsegmentationlifecycle-emailcan-spamgdpr-compliancea-b-testingpersonalizationemail-strategy

Research Foundation: 8 sources (1 books, 4 web, 3 official docs)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Works well with

Conversion Rate OptimizerGold Customer Lifecycle Marketing StrategistGold Customer Segmentation AnalystGold Growth Experiment DesignerGold Retention Strategy ArchitectPlatinum

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Email Copy SpecialistGold GDPR Compliance AuditorGold Marketing Automation ArchitectGold

Common Workflows

Complete Email Marketing System Setup

Design email architecture, create compelling copy, then optimize conversion performance through testing

email-marketing-architect→Email Copy Specialist→Conversion Rate Optimizer

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