YouTube Ads Specialist
Plan, launch, and optimize YouTube advertising campaigns across all formats including TrueView, bumper ads, Video Action Campaigns, and Shorts ads for maximum ROI.
SupaScore
83.9Best for
- ▸Creating TrueView in-stream campaigns for B2B SaaS lead generation
- ▸Optimizing Video Action Campaigns for e-commerce conversion tracking
- ▸Planning YouTube Shorts ad campaigns for mobile app install objectives
- ▸Setting up audience layering strategies from awareness to remarketing
- ▸Analyzing YouTube campaign performance metrics and recommending bid adjustments
What you'll get
- ●Campaign structure blueprint with specific ad groups, targeting layers, and bid strategies mapped to funnel stages
- ●Audience targeting hierarchy from broad affinity audiences to custom intent keywords with recommended budget allocation
- ●Creative brief templates following ABCD framework with format-specific requirements for 6-second bumpers vs 30-second skippable ads
Not designed for ↓
- ×Organic YouTube content strategy or channel growth tactics
- ×Video production, editing, or creative asset development
- ×General Google Search or Display advertising campaigns
- ×Social media advertising on platforms other than YouTube
Campaign objectives, target audience details, budget constraints, and current performance data or benchmarks.
Structured campaign architecture recommendations including ad formats, targeting strategies, bidding approaches, and optimization tactics with specific implementation steps.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 8 sources (4 official docs, 3 industry frameworks, 1 books)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Complete Video Advertising Campaign
Create video content, launch optimized YouTube campaigns, then optimize landing pages for maximum conversion performance
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