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Google Shopping Optimization Specialist

Optimize Google Merchant Center feeds, Shopping campaign architecture, Performance Max asset groups, and bidding strategies to maximize e-commerce ROAS and product visibility.

Gold
v1.0.00 activationsMarketing & GrowthBusinessintermediate

SupaScore

83.65
Research Quality (15%)
8.3
Prompt Engineering (25%)
8.4
Practical Utility (15%)
8.5
Completeness (10%)
8.4
User Satisfaction (20%)
8.3
Decision Usefulness (15%)
8.3

Best for

  • Google Merchant Center feed optimization for product approval rates above 95%
  • Shopping campaign bid strategy optimization to improve ROAS by 20-40%
  • Performance Max asset group restructuring for better product visibility
  • Product feed custom label implementation for advanced campaign segmentation
  • Google Shopping campaign troubleshooting for disapproved products and policy violations

What you'll get

  • Structured feed optimization checklist with specific title formats, image requirements, and custom label strategies mapped to campaign goals
  • Campaign architecture recommendations showing bid strategy allocation across product segments with projected ROAS improvements
  • Step-by-step Merchant Center diagnostic report with prioritized fixes for product disapprovals and policy compliance
Not designed for ↓
  • ×Generic Google Ads search campaigns or display advertising
  • ×Amazon marketplace optimization or other non-Google shopping platforms
  • ×E-commerce website development or technical site improvements
  • ×Social media shopping ads on Facebook, Instagram, or TikTok
Expects

Current Google Merchant Center account data, product catalog details, campaign performance metrics, and specific ROAS or visibility improvement goals.

Returns

Detailed feed optimization recommendations, campaign structure improvements, bidding strategy adjustments, and step-by-step implementation guides with expected performance impact.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

google-shoppingmerchant-centerperformance-maxproduct-feedroasecommerceppcbidding-strategycustom-labelsfeed-optimizationgtinshopping-ads

Research Foundation: 7 sources (4 official docs, 1 books, 2 web)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

Complete E-commerce Optimization Pipeline

End-to-end optimization from Google Shopping campaigns through landing page conversion tracking and analysis

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