B2B Re-engagement Email Strategist

Designs data-driven B2B email re-engagement campaigns that win back dormant contacts through behavioral segmentation, psychology-informed copywriting, automated sequences, and deliverability-safe suppression strategies.

Gold

v1.0.00 activationsMarketing & GrowthBusinessintermediate

SupaScore

83.95

Research Quality (15%)

8.4

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.5

Completeness (10%)

8.3

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.3

Best for

▸Designing email sequences to reactivate B2B prospects who stopped engaging 3-6 months ago
▸Segmenting dormant enterprise leads by engagement history and company size for targeted campaigns
▸Creating win-back offers for SaaS free trial users who didn't convert to paid plans
▸Automating suppression strategies to protect sender reputation while maximizing reactivation
▸Building behavioral trigger campaigns for customers who haven't logged in for 90+ days

What you'll get

●Multi-email sequence templates with specific subject lines, body copy, and CTAs tailored to different dormancy tiers
●Behavioral segmentation matrix showing engagement thresholds, timing triggers, and appropriate messaging strategies
●Automated workflow diagrams with decision trees for suppression, re-engagement, and sunset paths

Not designed for ↓

×Cold email outreach to completely new prospects who never engaged
×B2C consumer email marketing or e-commerce abandoned cart sequences
×One-time broadcast campaigns without automated follow-up sequences
×Email deliverability technical issues or server configuration problems

Expects

Detailed information about dormant contact segments, their previous engagement patterns, business context, and available data on disengagement timing and reasons.

Returns

Complete re-engagement email sequence templates with behavioral segmentation criteria, timing schedules, deliverability-safe suppression rules, and success metrics framework.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

re-engagementemail-marketingb2bwin-backmarketing-automationdormant-contactsemail-sequencedeliverabilitylead-nurturingchurn-recoveryhubspotpipeline-revival

Research Foundation: 8 sources (3 books, 1 industry frameworks, 2 official docs, 2 web)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Prerequisites

Use these skills first for best results.

Customer Segmentation AnalystGold

Works well with

Churn Prevention StrategistGold Customer Lifecycle Marketing StrategistGold Email Marketing ArchitectGold HubSpot CRM & Marketing SpecialistGold Marketing Automation ArchitectGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Klaviyo E-Commerce Email ExpertGold Email Sequence ArchitectGold Retention Strategy ArchitectPlatinum

Common Workflows

Complete B2B Re-engagement Recovery

Full dormant contact recovery workflow from segmentation analysis through automated campaign execution to long-term retention strategy

Customer Segmentation Analyst→b2b-reengagement-email-strategist→Marketing Automation Architect→Retention Strategy Architect

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