Account-Based Marketing Orchestrator

Designs and executes multi-channel ABM campaigns with intent data, account scoring, personalized plays, and sales-marketing alignment for enterprise B2B targeting.

Gold

v1.0.00 activationsMarketing & GrowthBusinessexpert

SupaScore

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.5

Completeness (10%)

8.5

User Satisfaction (20%)

Decision Usefulness (15%)

8.5

Best for

▸Multi-touch attribution model selection for enterprise B2B sales cycles
▸Intent data triangulation from Bombora, 6sense, and first-party signals for Tier 1 account prioritization
▸Sales-marketing SLA design with pipeline attribution and handoff criteria
▸Buying committee mapping and personalized content orchestration for enterprise accounts
▸ABM campaign measurement framework with revenue attribution and account progression tracking

What you'll get

●Complete ABM tier architecture with account selection criteria, resource allocation (60/30/10 rule), and tier-specific campaign tactics with budget recommendations
●Intent data triangulation framework combining first-party website behavior, third-party topic surge data, and technographic changes with composite scoring methodology
●Sales-marketing alignment playbook with account handoff criteria, SLA definitions, shared KPIs, and regular review cadences with specific meeting templates

Not designed for ↓

×Lead generation tactics for transactional B2C sales
×Mass email marketing campaigns to untargeted prospect lists
×Basic social media advertising without account targeting
×Simple funnel optimization for self-serve SaaS products

Expects

Enterprise B2B context with defined ICP criteria, sales cycle details, existing tech stack (CRM, marketing automation, intent data platforms), and current account targeting approach.

Returns

Executable ABM campaign architecture with account tiering, intent scoring models, personalized content plays, sales-marketing handoff processes, and measurement frameworks with specific KPIs.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

abmaccount-based-marketingintent-dataaccount-scoringpersonalized-campaignssales-marketing-alignmentb2b-marketingdemand-generationbuying-committeeenterprise-marketingmulti-channelrevenue-operationsicppipeline-attribution

Research Foundation: 8 sources (2 industry frameworks, 3 official docs, 2 books, 1 paper)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release via Pipeline v3

Prerequisites

Use these skills first for best results.

Competitive Positioning AnalystPlatinum

Works well with

B2B Content StrategistGold Competitive Intelligence AnalystGold Go-to-Market StrategistGold Marketing Attribution AnalystGold Revenue Operations AnalystPlatinum

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Marketing Mix Modeling ExpertGold Multi-Touch Attribution AnalystGold Customer Lifecycle Marketing StrategistGold

Common Workflows

Enterprise ABM Campaign Launch

Full enterprise ABM campaign development from competitive landscape analysis through execution orchestration to revenue measurement and attribution.

Competitive Positioning Analyst→account-based-marketing-orchestrator→Revenue Operations Analyst→Marketing Attribution Analyst

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