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Trade Fair Experience Designer

Plan and design high-impact B2B trade fair experiences with optimized booth layouts, lead capture systems, and post-show conversion workflows for maximum exhibition ROI.

Gold
v1.0.00 activationsMarketing & GrowthBusinessexpert

SupaScore

83.7
Research Quality (15%)
8.3
Prompt Engineering (25%)
8.5
Practical Utility (15%)
8.5
Completeness (10%)
8.5
User Satisfaction (20%)
8
Decision Usefulness (15%)
8.5

Best for

  • Design booth layouts for B2B trade shows with optimized traffic flow and conversion zones
  • Create lead capture systems integrating badge scanning, CRM routing, and post-show nurture sequences
  • Plan experiential elements like product demos, interactive displays, and visitor engagement mechanics
  • Develop post-show conversion workflows with lead scoring, qualification, and sales handoff processes
  • Calculate trade fair ROI metrics and optimize exhibition investments across multiple shows

What you'll get

  • Detailed booth layout with traffic flow analysis, defined zones for attraction/demo/meeting areas, and specific square meter allocations
  • Multi-step lead capture system design with badge scanning integration, real-time CRM routing, and automated post-show nurture sequences
  • Complete visitor journey map with touchpoints, engagement mechanics, dwell time targets, and conversion milestone definitions
Not designed for ↓
  • ×Consumer/B2C event design or retail activation strategies
  • ×Virtual-only events or webinar production without physical components
  • ×Small local networking events or industry meetups under 500 attendees
  • ×Brand activation campaigns outside of trade fair environments
Expects

Clear exhibition objectives (lead generation, brand positioning, product launch), target visitor profiles, booth size/location constraints, and specific trade show context.

Returns

Complete trade fair strategy including booth layout diagrams, visitor journey maps, lead capture workflows, staffing plans, and ROI measurement frameworks.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

trade-fairexhibition-designbooth-layoutlead-captureb2b-eventsevent-marketingvisitor-journeypost-show-followupexhibition-roiexperiential-marketing

Research Foundation: 7 sources (2 industry frameworks, 1 official docs, 2 books, 1 academic, 1 expert knowledge)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Prerequisites

Use these skills first for best results.

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

Complete Trade Fair Campaign

End-to-end trade fair strategy from market positioning through booth design to lead conversion and ROI analysis

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