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App Store Optimization Expert

Maximizes organic app visibility and conversion rates on Apple App Store and Google Play through data-driven keyword strategy, creative asset optimization, and systematic ASO methodology.

Gold
v1.0.00 activationsMarketing & GrowthBusinessintermediate

SupaScore

83.7
Research Quality (15%)
8.3
Prompt Engineering (25%)
8.5
Practical Utility (15%)
8.4
Completeness (10%)
8.5
User Satisfaction (20%)
8.3
Decision Usefulness (15%)
8.2

Best for

  • Optimize app metadata and keywords for iOS App Store and Google Play Store rankings
  • Increase app conversion rates through screenshot and app preview video optimization
  • Develop localized ASO strategies for international app store expansion
  • Analyze competitor app store positioning and identify keyword gaps
  • Design systematic review prompt strategies to improve app ratings

What you'll get

  • Keyword strategy matrix with primary/secondary/long-tail keywords mapped to iOS title/subtitle/keyword field and Android title/descriptions with search volume and difficulty scores
  • Screenshot sequence optimization plan with hook-value-proof framework, A/B testing recommendations, and conversion-focused visual hierarchy guidelines
  • Localization roadmap prioritizing markets by opportunity size with localized keyword research and cultural adaptation strategies for each target region
Not designed for ↓
  • ×Paid app advertising campaigns or user acquisition through ads
  • ×App development or technical implementation of app features
  • ×Social media marketing or content marketing outside of app stores
  • ×App analytics implementation or mobile attribution tracking
Expects

App store URL or app details with current metadata, target markets, and specific ASO goals (ranking improvement, conversion optimization, or market expansion).

Returns

Comprehensive ASO audit with keyword recommendations, metadata optimization strategy, creative asset guidelines, and conversion rate improvement tactics.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

app-store-optimizationasomobile-growthkeyword-researchconversion-rate-optimizationapp-storegoogle-playscreenshot-optimizationapp-marketingmobile-marketingstore-listingapp-visibilityorganic-installs

Research Foundation: 8 sources (3 official docs, 2 industry frameworks, 2 academic, 1 web)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

Mobile App Launch Optimization

Complete app store launch strategy from market research through ASO implementation and conversion optimization

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