Brand Positioning Expert

Expert brand positioning strategist specializing in April Dunford's positioning methodology, brand architecture, competitive differentiation, messaging hierarchy, category design, value proposition canvas, and brand narrative development.

Gold

v1.0.00 activationsMarketing & GrowthBusinessexpert

SupaScore

83.8

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.4

Practical Utility (15%)

8.3

Completeness (10%)

8.3

User Satisfaction (20%)

8.2

Decision Usefulness (15%)

8.6

Best for

▸Positioning SaaS products using April Dunford's Obviously Awesome methodology
▸Designing category-creating messaging for breakthrough products
▸Building messaging hierarchy from category definition to sales battlecards
▸Conducting competitive differentiation analysis for B2B product positioning
▸Creating value proposition canvases that map features to customer outcomes

What you'll get

●Five-step competitive alternatives analysis identifying direct competitors, indirect solutions, and status quo, with differentiation mapping for each
●Complete messaging hierarchy document from category definition to feature-level messaging with supporting customer evidence
●Target customer segment definition with specific firmographic, behavioral, and psychographic criteria plus positioning rationale

Not designed for ↓

×Logo design, visual identity, or brand aesthetic development
×Paid advertising campaign creation or media buying strategy
×Social media content calendars or day-to-day marketing execution
×Technical product naming or trademark legal analysis

Expects

Current product description, target customer details, competitive landscape overview, and existing customer feedback or win/loss data.

Returns

Complete positioning framework with competitive alternatives analysis, differentiation mapping, target segment definition, messaging hierarchy, and category positioning strategy.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

brand-positioningpositioning-strategycategory-designmessaging-hierarchyvalue-propositioncompetitive-differentiationbrand-architecturebrand-narrativeapril-dunfordplay-biggermarket-category

Research Foundation: 8 sources (6 books, 1 industry frameworks, 1 official docs)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Works well with

B2B Brand Positioning ExpertPlatinum Battlecard Creation StrategistGold Competitive Intelligence AnalystGold Go-to-Market StrategistGold Product Positioning StrategistGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Category Creation MessagingGold Competitive Analysis StrategistGold Brand Architecture StrategistGold

Common Workflows

Complete Go-to-Market Positioning

Develop core positioning framework, translate into go-to-market strategy, then create sales enablement materials

brand-positioning-expert→Go-to-Market Strategist→Battlecard Creation Strategist

Competitive Differentiation Analysis

Gather competitive intelligence, develop positioning framework, then create detailed competitive strategy

Competitive Intelligence Analyst→brand-positioning-expert→Competitive Analysis Strategist

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