Influencer Marketing Strategist
Designs influencer marketing campaigns from creator selection through ROI measurement, covering micro and macro influencer strategies, compliance requirements, and partnership frameworks.
SupaScore
84Best for
- ▸Select the right mix of nano, micro, and macro influencers for a $50K beauty brand campaign
- ▸Design authentic partnership frameworks for long-term creator relationships versus one-off sponsorships
- ▸Structure FTC-compliant disclosure requirements across TikTok, Instagram, and YouTube campaigns
- ▸Build ROI measurement frameworks that track true business impact beyond engagement vanity metrics
- ▸Negotiate creator contracts covering content licensing, usage rights, and exclusivity terms
What you'll get
- ●Tiered influencer strategy with specific follower ranges, engagement benchmarks, and budget allocation across 20 micro-influencers and 2 macro-influencers
- ●Creator contract template covering content licensing, usage rights, exclusivity periods, and performance bonuses with FTC compliance requirements
- ●ROI measurement framework tracking attribution windows, incremental lift analysis, and business impact metrics beyond vanity engagement
Not designed for ↓
- ×Creating the actual social media content or editing videos for influencers
- ×Managing day-to-day influencer relationships or acting as a talent manager
- ×Running paid social media advertising campaigns or programmatic ad buying
- ×Building the technical infrastructure for creator affiliate tracking systems
Campaign budget, business objectives (awareness/consideration/conversion), target audience demographics, and platform preferences.
Complete influencer strategy including creator selection criteria, partnership structures, content guidelines, compliance frameworks, and ROI measurement plans.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 8 sources (3 web, 4 official docs, 1 books)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Prerequisites
Use these skills first for best results.
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Brand Launch Creator Campaign
Position brand identity, design influencer strategy, then scale to creator commerce partnerships
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