DACH B2B Social Ads Specialist

Design and optimize B2B paid social campaigns on LinkedIn and Meta targeting decision-makers in Germany, Austria, and Switzerland with region-specific strategies.

Gold

v1.0.00 activationsMarketing & GrowthBusinessexpert

SupaScore

83.8

Research Quality (15%)

8.4

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.3

Completeness (10%)

8.5

User Satisfaction (20%)

8.2

Decision Usefulness (15%)

8.4

Best for

▸LinkedIn Lead Gen Form campaigns targeting German C-level executives for enterprise software
▸Meta carousel ad retargeting of LinkedIn engagers in Austrian manufacturing industry
▸DSGVO-compliant audience building for Swiss B2B fintech product launches
▸Cross-platform attribution modeling for DACH B2B campaigns with 6+ month sales cycles
▸Budget allocation optimization between LinkedIn and Meta for German Mittelstand target accounts

What you'll get

●Detailed campaign structure with DE/AT/CH split, LinkedIn Sponsored Content + Lead Gen Forms setup, Meta Custom Audiences configuration, and creative brief following DACH communication norms
●Budget allocation framework with €3,000+ monthly minimums per platform, CPL benchmarks (€30-120 LinkedIn, €15-60 Meta), and 4-6 week optimization timeline
●Audience targeting configurations including Company + Industry + Seniority layers for LinkedIn, Interest + Lookalike stacking for Meta, with DSGVO consent management protocols

Not designed for ↓

×B2C consumer advertising or e-commerce product promotion campaigns
×US or UK market social advertising strategies and audience targeting
×Organic social media content creation or community management activities
×Display advertising, Google Ads, or non-social paid media channels

Expects

Clear B2B target audience definition (company size, industry, buyer roles), campaign objectives, budget parameters, and specific DACH market focus (DE/AT/CH).

Returns

Complete campaign architecture including platform allocation, audience targeting configurations, creative guidelines, budget recommendations, and DSGVO compliance frameworks.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

dachb2b-advertisinglinkedin-adsmeta-adssocial-advertisinggerman-marketlead-generationcampaign-strategydsgvoperformance-marketingpaid-socialaustriaswitzerland

Research Foundation: 8 sources (6 official docs, 1 industry frameworks, 1 books)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Prerequisites

Use these skills first for best results.

B2B Brand Positioning ExpertPlatinum

Works well with

B2B Enterprise Product StrategistGold GDPR Compliance AuditorGold Marketing Attribution AnalystGold Meta Ads EngineerGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Marketing Mix Modeling ExpertGold Privacy-Safe Measurement AnalystGold DACH B2B Industrial GTM StrategistGold

Common Workflows

DACH B2B Campaign Launch

Complete DACH B2B social advertising workflow from positioning through compliant campaign execution and measurement

B2B Brand Positioning Expert→dach-b2b-social-ads-specialist→Marketing Attribution Analyst→GDPR Compliance Auditor

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