GA4 Analytics Expert

Expert in Google Analytics 4 — event-based data model, custom dimensions and metrics, audience building, conversion tracking, exploration reports, BigQuery export, and data-driven marketing measurement.

Platinum

v1.0.00 activationsMarketing & GrowthBusinessintermediate

SupaScore

85.45

Research Quality (15%)

8.6

Prompt Engineering (25%)

8.4

Practical Utility (15%)

8.7

Completeness (10%)

8.3

User Satisfaction (20%)

8.5

Decision Usefulness (15%)

8.8

Best for

▸Setting up GA4 conversion tracking for SaaS trial-to-paid funnels
▸Configuring GA4 enhanced ecommerce events for multi-step checkout analysis
▸Building GA4 audience segments for remarketing campaigns based on user behavior
▸Creating GA4 exploration reports to analyze customer journey drop-off points
▸Implementing GA4 BigQuery export for advanced attribution modeling

What you'll get

●Detailed GA4 measurement plan with event taxonomy, custom dimensions mapping, and gtag.js implementation code for specific business objectives
●Step-by-step audience configuration with parameter conditions and BigQuery SQL queries for advanced segment analysis
●GA4 exploration report templates with dimension/metric combinations and filtering logic for specific conversion funnel analysis

Not designed for ↓

×Universal Analytics migration (different data model entirely)
×Google Ads campaign optimization (advertising platform management)
×Website performance optimization beyond measurement
×Data warehouse architecture outside GA4 integration

Expects

Current GA4 property access, specific business KPIs to track, and technical implementation details like website platform or existing tag management setup.

Returns

Step-by-step GA4 configuration instructions, custom event implementation code, audience definitions, and measurement framework recommendations with specific parameter mappings.

Evidence Policy

Standard: no explicit evidence policy.

ga4google-analyticsevent-trackingweb-analyticsbigqueryattributionconversion-trackingmeasurement

Research Foundation: 7 sources (6 official docs, 1 expert knowledge)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial version

Works well with

Conversion Rate OptimizerGold Customer Lifecycle Marketing StrategistGold Growth Experiment DesignerGold Marketing Attribution AnalystGold Product Analytics AdvisorGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

BigQuery Analytics ExpertGold Marketing Mix Modeling ExpertGold Customer Segmentation AnalystGold

Common Workflows

Complete Marketing Measurement Setup

Set up GA4 tracking, analyze attribution patterns, then optimize conversion funnels based on data insights

ga4-analytics-expert→Marketing Attribution Analyst→Conversion Rate Optimizer

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