Marketing Automation Architect
Designs sophisticated marketing automation systems including customer journeys, lead scoring models, behavioral triggers, segmentation strategies, and personalization frameworks across platforms like HubSpot, Marketo, and ActiveCampaign.
SupaScore
84.75Best for
- ▸Design multi-touch lead nurturing campaigns across email, SMS, and web channels
- ▸Build dynamic lead scoring models combining demographic fit and behavioral engagement
- ▸Create abandoned trial recovery sequences with personalized content paths
- ▸Implement customer lifecycle automation from MQL to advocacy stage
- ▸Architect cross-platform integration between CRM and marketing automation tools
What you'll get
- ●Detailed workflow diagrams showing trigger conditions, decision points, and action sequences with specific timing and content specifications
- ●Lead scoring matrix with point values for demographic, firmographic, and behavioral criteria plus decay rules and threshold definitions
- ●Segmentation architecture document with dynamic segment definitions, exclusion rules, and automation assignment logic
Not designed for ↓
- ×Creating individual email templates or one-off campaigns
- ×Managing social media advertising campaigns or paid acquisition
- ×Building the actual technical integrations or writing code
- ×Designing landing pages or website conversion elements
Detailed business context including customer journey stages, current martech stack, lead qualification criteria, and specific automation goals with success metrics.
Comprehensive automation system blueprints with workflow diagrams, lead scoring frameworks, segmentation logic, trigger specifications, and integration requirements.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 8 sources (5 official docs, 2 industry frameworks, 1 web)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Prerequisites
Use these skills first for best results.
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Complete Marketing Automation Implementation
End-to-end process from audience analysis through automation design to performance measurement
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