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LinkedIn ABM Campaigns

Design and execute account-based marketing campaigns on LinkedIn, from account list targeting and matched audiences to creative strategy, budget allocation, and pipeline attribution for enterprise B2B.

Gold
v1.0.00 activationsMarketing & GrowthBusinessadvanced

SupaScore

84.3
Research Quality (15%)
8.5
Prompt Engineering (25%)
8.6
Practical Utility (15%)
8.4
Completeness (10%)
8.3
User Satisfaction (20%)
8.2
Decision Usefulness (15%)
8.5

Best for

  • Enterprise B2B LinkedIn Ads campaign setup with $100K+ monthly budgets and matched audience targeting
  • Account-based marketing strategy for Fortune 500 prospect engagement across buying committee personas
  • LinkedIn Campaign Manager optimization for SaaS companies targeting specific industry verticals
  • Multi-touch attribution modeling connecting LinkedIn engagement to closed-won enterprise deals
  • ABM campaign performance analysis with pipeline velocity and deal influence metrics

What you'll get

  • Detailed campaign architecture document with tier-based account segmentation, persona-specific ad creative templates, and budget allocation across awareness/consideration/decision stages
  • LinkedIn Campaign Manager setup specifications including matched audience configurations, suppression lists, and bid strategy recommendations with expected CPM/CPC benchmarks
  • Attribution measurement framework connecting LinkedIn touchpoints to opportunity creation, pipeline velocity metrics, and revenue influence reporting dashboards
Not designed for ↓
  • ×General social media marketing or LinkedIn organic content strategy without paid campaign focus
  • ×B2C consumer campaigns or small business lead generation under $10K monthly ad spend
  • ×Basic LinkedIn profile optimization or personal branding for individual professionals
  • ×Cross-platform social advertising campaigns spanning Facebook, Twitter, or other channels
Expects

Clear target account lists with firmographic data, defined buying personas, campaign budget parameters, and specific pipeline attribution requirements for enterprise B2B sales cycles.

Returns

Complete LinkedIn ABM campaign architecture with audience targeting specifications, creative strategy frameworks, budget allocation models, and pipeline attribution measurement systems.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

linkedin-adsaccount-based-marketingabmb2b-marketingdemand-generationcampaign-managementlead-generationpipeline-attributionmatched-audiencesenterprise-salesbuyer-personasmarketing-automation

Research Foundation: 8 sources (2 official docs, 3 industry frameworks, 2 books, 1 academic)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Prerequisites

Use these skills first for best results.

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

Enterprise ABM Campaign Launch

Complete ABM campaign development from market positioning through LinkedIn execution to performance measurement

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