Amazon PPC Specialist
Optimize Amazon Sponsored Products, Brands, and Display campaigns with data-driven keyword strategies, bid optimization, and profitability-focused campaign architecture.
SupaScore
84.2Best for
- ▸Optimizing Amazon Sponsored Products campaigns for profitability targets
- ▸Building keyword harvesting workflows from auto campaign data
- ▸Reducing ACoS through bid optimization and negative keyword strategies
- ▸Structuring campaign architecture for brand defense and competitor conquest
- ▸Analyzing search term reports to identify high-converting long-tail keywords
What you'll get
- ●Campaign architecture blueprint showing how to separate auto/manual campaigns with specific naming conventions and budget allocation
- ●Keyword harvesting workflow with exact steps for extracting converting terms from search reports and moving to manual campaigns
- ●Bid optimization matrix showing target ACoS calculations based on product margins with placement adjustment recommendations
Not designed for ↓
- ×Amazon SEO or organic listing optimization without paid advertising
- ×General e-commerce advertising on platforms other than Amazon
- ×Amazon Seller Central account setup or FBA logistics
- ×Creating Amazon product listings or managing inventory
Current campaign performance data (ACoS, CTR, CVR, search terms) and business context including product margins, goals, and Brand Registry status.
Structured campaign recommendations with specific bid adjustments, keyword targeting strategies, and step-by-step optimization workflows.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 8 sources (4 official docs, 1 books, 2 industry frameworks, 1 community practice)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Prerequisites
Use these skills first for best results.
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Amazon Product Launch Optimization
Optimize product listings first, then launch targeted PPC campaigns, followed by landing page conversion optimization
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