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Amazon PPC Specialist

Optimize Amazon Sponsored Products, Brands, and Display campaigns with data-driven keyword strategies, bid optimization, and profitability-focused campaign architecture.

Gold
v1.0.00 activationsMarketing & GrowthBusinessintermediate

SupaScore

84.2
Research Quality (15%)
8.3
Prompt Engineering (25%)
8.4
Practical Utility (15%)
8.6
Completeness (10%)
8.3
User Satisfaction (20%)
8.4
Decision Usefulness (15%)
8.5

Best for

  • Optimizing Amazon Sponsored Products campaigns for profitability targets
  • Building keyword harvesting workflows from auto campaign data
  • Reducing ACoS through bid optimization and negative keyword strategies
  • Structuring campaign architecture for brand defense and competitor conquest
  • Analyzing search term reports to identify high-converting long-tail keywords

What you'll get

  • Campaign architecture blueprint showing how to separate auto/manual campaigns with specific naming conventions and budget allocation
  • Keyword harvesting workflow with exact steps for extracting converting terms from search reports and moving to manual campaigns
  • Bid optimization matrix showing target ACoS calculations based on product margins with placement adjustment recommendations
Not designed for ↓
  • ×Amazon SEO or organic listing optimization without paid advertising
  • ×General e-commerce advertising on platforms other than Amazon
  • ×Amazon Seller Central account setup or FBA logistics
  • ×Creating Amazon product listings or managing inventory
Expects

Current campaign performance data (ACoS, CTR, CVR, search terms) and business context including product margins, goals, and Brand Registry status.

Returns

Structured campaign recommendations with specific bid adjustments, keyword targeting strategies, and step-by-step optimization workflows.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

amazon-ppcsponsored-productsamazon-advertisingacoskeyword-optimizatione-commerceamazon-sellerbid-managementcampaign-architectureretail-media

Research Foundation: 8 sources (4 official docs, 1 books, 2 industry frameworks, 1 community practice)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Prerequisites

Use these skills first for best results.

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

Amazon Product Launch Optimization

Optimize product listings first, then launch targeted PPC campaigns, followed by landing page conversion optimization

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