Customer Lifecycle Marketing Strategist

Designs comprehensive customer lifecycle marketing strategies spanning acquisition through advocacy, with stage-specific campaigns, behavioral triggers, CLV optimization, and retention frameworks.

Gold

v1.0.00 activationsMarketing & GrowthBusinessadvanced

SupaScore

84.6

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.5

Completeness (10%)

8.5

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.5

Best for

▸B2B SaaS lifecycle marketing strategy with stage-specific automated campaigns from trial to renewal
▸E-commerce customer retention framework with behavioral triggers and win-back sequences
▸Mobile app onboarding to engagement optimization with cohort-based CLV modeling
▸Subscription business churn prevention strategy with predictive scoring and intervention campaigns
▸Marketplace multi-sided lifecycle design with buyer/seller journey orchestration

What you'll get

●Stage-specific campaign blueprint with entry/exit criteria, behavioral triggers, multi-channel sequences, and KPI frameworks for each lifecycle phase
●Customer segmentation matrix with RFM analysis integration and segment-specific lifecycle paths with CLV optimization strategies
●Marketing automation architecture diagram with trigger logic, campaign flows, and measurement frameworks across acquisition to advocacy

Not designed for ↓

×One-off promotional campaigns or seasonal marketing blitzes
×Brand awareness or top-of-funnel advertising strategy
×Social media content creation or influencer campaigns
×Technical implementation of marketing automation platforms

Expects

Business model details (B2B/B2C, subscription/transaction), current lifecycle metrics (CAC, CLV, churn rates), customer segments, and existing marketing technology stack.

Returns

Complete lifecycle strategy framework with stage definitions, behavioral triggers, campaign architectures, success metrics, and CLV optimization recommendations.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

lifecycle-marketingcustomer-journeyretentionclvchurn-preventionmarketing-automationbehavioral-triggerscustomer-segmentationcohort-analysisexpansion-revenueonboardingwin-back

Research Foundation: 8 sources (3 books, 3 official docs, 1 paper, 1 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release via Pipeline v3 Round 14

Prerequisites

Use these skills first for best results.

Customer Segmentation AnalystGold

Works well with

Churn Prevention StrategistGold Customer Segmentation AnalystGold Email Marketing ArchitectGold Marketing Automation ArchitectGold Retention Strategy ArchitectPlatinum

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Cohort Analysis DesignerGold Customer Lifetime Value ModelerPlatinum Marketing Attribution AnalystGold

Common Workflows

Complete SaaS Lifecycle Optimization

End-to-end SaaS customer lifecycle design from segmentation through CLV optimization with data-driven measurement

Customer Segmentation Analyst→customer-lifecycle-marketing-strategist→Cohort Analysis Designer→Customer Lifetime Value Modeler

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