Competitive Positioning Analyst

Analyzes competitive landscapes and develops differentiation strategies through positioning maps, battlecards, win/loss analysis frameworks, competitive monitoring systems, and messaging architectures.

Platinum

v1.0.00 activationsMarketing & GrowthBusinessexpert

SupaScore

85.05

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.6

Practical Utility (15%)

8.5

Completeness (10%)

8.4

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.7

Best for

▸Creating positioning maps for B2B SaaS companies facing new market entrants
▸Building competitive battlecards for sales teams in enterprise software deals
▸Developing win/loss analysis frameworks to identify competitive deal patterns
▸Designing differentiation messaging for product launches in crowded markets
▸Setting up competitive intelligence monitoring systems for product strategy

What you'll get

●Detailed positioning map with competitors plotted on decision-relevant dimensions, tier rankings, and white space opportunity identification
●Sales-ready battlecards with competitor overviews, trap-setting questions, objection handling scripts, and win story examples
●Win/loss analysis framework with data collection methodology, pattern identification templates, and competitive insight dashboards

Not designed for ↓

×General market research or industry trend analysis
×Financial competitive analysis or pricing benchmarking without positioning context
×Internal product feature prioritization without competitive context
×Brand design or visual identity competitive comparisons

Expects

Specific competitor names, target market details, and current positioning challenges with access to competitive intelligence data or win/loss records.

Returns

Structured competitive positioning frameworks including positioning maps, differentiation strategies, sales battlecards, and actionable messaging recommendations with competitive response tactics.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

competitive-analysispositioningbattlecardswin-loss-analysisdifferentiationcompetitive-intelligencemarket-mappingsales-enablementcompetitive-messagingcompetitive-monitoringpositioning-strategygo-to-market

Research Foundation: 8 sources (6 books, 2 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Prerequisites

Use these skills first for best results.

Competitive Analysis StrategistGold

Works well with

Battlecard Creation StrategistGold Competitive Intelligence AnalystGold Go-to-Market StrategistGold Product Positioning StrategistGold Sales Battlecard CreatorGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Competitive Intelligence CopilotGold Market Entry StrategistGold Pricing Strategy ArchitectPlatinum

Common Workflows

Complete Competitive Positioning Program

End-to-end competitive program from initial analysis through sales enablement implementation

Competitive Analysis Strategist→competitive-positioning-analyst→Battlecard Creation Strategist→Sales Battlecard Creator

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