Customer Acquisition Cost Optimizer

Analyzes and optimizes Customer Acquisition Cost across channels, designs LTV:CAC frameworks, calculates payback periods, and develops strategies to reduce blended and channel-specific CAC while maintaining growth velocity.

Platinum

v1.0.00 activationsMarketing & GrowthBusinessadvanced

SupaScore

85.5

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.5

Practical Utility (15%)

Completeness (10%)

8.5

User Satisfaction (20%)

Decision Usefulness (15%)

Best for

▸SaaS companies analyzing blended vs channel-specific CAC across paid search, social, content, and sales-led acquisition
▸Growth teams calculating LTV:CAC ratios by customer segment and identifying which channels exceed the 3:1 benchmark
▸Series A+ companies optimizing CAC payback periods to meet investor efficiency targets (<12 months for growth stage)
▸E-commerce brands determining marginal CAC for budget allocation decisions across Facebook, Google, and TikTok ads
▸Subscription businesses designing CAC recovery models that account for expansion revenue and churn timing

What you'll get

●Channel-by-channel CAC breakdown showing fully-loaded costs, LTV:CAC ratios, and payback periods with benchmark comparisons and specific optimization tactics
●Marginal CAC analysis revealing the true cost of scaling each channel with budget reallocation recommendations and growth velocity impact projections
●Comprehensive unit economics dashboard design with cohort-based LTV calculations, CAC recovery timelines, and efficiency score tracking methodology

Not designed for ↓

×Basic digital advertising campaign setup or creative optimization
×General marketing strategy without specific focus on acquisition cost metrics
×Customer lifetime value calculation without CAC optimization context
×Brand awareness or top-funnel marketing initiatives

Expects

Historical acquisition data including channel spend, customer counts, revenue cohorts, churn rates, and current LTV calculations with clear time periods.

Returns

Detailed CAC analysis with channel breakdowns, LTV:CAC ratios, payback period calculations, marginal vs average CAC insights, and specific optimization recommendations with ROI projections.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

caccustomer-acquisition-costltv-cacunit-economicspayback-periodchannel-efficiencygrowth-modelingsaas-metricsmarginal-cacbudget-allocationcohort-analysisrule-of-40

Research Foundation: 8 sources (3 industry frameworks, 4 web, 1 books)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Prerequisites

Use these skills first for best results.

Customer Segmentation AnalystGold

Works well with

Cohort Analysis DesignerGold Conversion Rate OptimizerGold Growth Experiment DesignerGold Marketing Attribution AnalystGold Revenue Forecasting AnalystGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

SaaS Unit Economics PlannerGold Marketing Mix Modeling ExpertGold Customer Lifetime Value ModelerPlatinum

Common Workflows

Complete Unit Economics Optimization

Segment customers by value, optimize acquisition costs by segment, then build comprehensive unit economics models for sustainable growth

Customer Segmentation Analyst→customer-acquisition-cost-optimizer→SaaS Unit Economics Planner

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