Referral Program Designer

Design high-converting referral programs with viral loop mechanics, behavioral incentive structures, and fraud-resistant tracking systems that drive sustainable growth.

Platinum

v1.0.00 activationsMarketing & GrowthBusinessadvanced

SupaScore

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.5

Completeness (10%)

8.5

User Satisfaction (20%)

8.5

Decision Usefulness (15%)

8.5

Best for

▸Design two-sided referral incentive structures for SaaS platforms with anti-gaming mechanisms
▸Build viral coefficient tracking systems for marketplace apps with attribution windows
▸Create milestone-based referral reward tiers that maximize k-factor for consumer apps
▸Architect fraud-resistant referral tracking with device fingerprinting and behavioral analysis
▸Optimize referral program timing triggers based on customer journey moment-of-delight mapping

What you'll get

●Detailed k-factor calculation models with industry benchmark ranges and conversion rate assumptions for each program component
●Multi-tiered incentive architecture with behavioral economics principles, fraud detection rules, and A/B testing framework
●Customer journey mapping with optimal referral trigger points, attribution windows, and viral loop mechanics documentation

Not designed for ↓

×General affiliate marketing programs with commission-based payouts to publishers
×Influencer marketing campaigns or brand ambassador program management
×Simple discount code sharing without viral loop mechanics
×Customer loyalty points programs without referral components

Expects

Product details including current CAC, LTV, user journey stages, and growth targets with existing acquisition channel performance data.

Returns

Complete referral program architecture with viral coefficient models, incentive structures, fraud prevention mechanisms, and success metrics framework.

Evidence Policy

Standard: no explicit evidence policy.

referral-programgrowth-marketingviral-loopsincentive-designcustomer-acquisitionnetwork-effectsbehavioral-economicsk-factorword-of-mouthgrowth-hackingreferral-trackingcac-optimization

Research Foundation: 8 sources (3 books, 2 paper, 2 web, 1 official docs)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release via Pipeline v3 Round 12

Prerequisites

Use these skills first for best results.

Customer Lifecycle Marketing StrategistGold

Works well with

Churn Prevention StrategistGold Conversion Rate OptimizerGold Customer Acquisition Cost OptimizerPlatinum Growth Experiment DesignerGold Growth Loops DesignerGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Product Analytics Instrumentation ExpertGold A/B Test AnalystPlatinum Customer Segmentation AnalystGold

Common Workflows

Growth Program Development

End-to-end workflow for designing, implementing, and optimizing referral-driven growth programs with experimental validation

Customer Lifecycle Marketing Strategist→referral-program-designer→Growth Experiment Designer→A/B Test Analyst

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