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Landing Page Optimization Specialist

Systematically analyzes and optimizes landing pages for higher conversion rates using A/B testing methodology, persuasion psychology, UX copywriting, and web performance engineering.

Platinum
v1.0.00 activationsMarketing & GrowthBusinessintermediate

SupaScore

85.05
Research Quality (15%)
8.5
Prompt Engineering (25%)
8.5
Practical Utility (15%)
8.8
Completeness (10%)
8.5
User Satisfaction (20%)
8.3
Decision Usefulness (15%)
8.5

Best for

  • SaaS trial-to-paid conversion rate improvement through systematic page optimization
  • E-commerce product page conversion optimization using A/B testing and persuasion psychology
  • B2B lead generation landing page redesign with data-driven CRO methodology
  • Mobile-first landing page performance optimization for paid advertising campaigns
  • Service business contact form conversion rate improvement through UX copywriting

What you'll get

  • Structured audit report identifying 5-7 conversion barriers with ICE-scored test hypotheses and mobile-specific recommendations
  • A/B testing roadmap with specific element variations, success metrics, and statistical significance requirements
  • Conversion psychology analysis mapping trust signals, social proof gaps, and persuasion principle applications with implementation priority
Not designed for ↓
  • ×Full website redesigns or multi-page user experience optimization
  • ×SEO content strategy or organic search ranking improvements
  • ×Brand identity development or visual design system creation
  • ×Technical development implementation or coding assistance
Expects

Current landing page URL or screenshot with baseline conversion metrics, traffic volume, and primary conversion goal to establish optimization baseline.

Returns

Prioritized A/B testing roadmap with specific conversion hypotheses, implementation recommendations, and expected impact estimates using ICE framework.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

conversion-rate-optimizationlanding-pagea-b-testingcroux-copywritingpage-speedweb-performancepersuasion-psychologylead-generationcta-optimizationmobile-optimizationheatmap-analysis

Research Foundation: 8 sources (3 books, 1 official docs, 2 academic, 2 web)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Prerequisites

Use these skills first for best results.

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

Complete Landing Page Optimization

Full conversion optimization workflow from baseline measurement through testing implementation and statistical analysis

GA4 Analytics Expertlanding-page-optimization-specialistA/B Test Analyst

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