Google Ads Full-Funnel Specialist
Expert in Google Ads campaign management across Search, Display, Shopping, and Performance Max. Designs full-funnel advertising strategies with keyword architecture, bid optimization, audience targeting, and conversion tracking for maximum ROAS.
SupaScore
84.85Best for
- ▸Designing full-funnel Google Ads strategy across Search, Shopping, Display, and Performance Max campaigns
- ▸Optimizing Google Ads ROAS through advanced bidding strategies, audience segmentation, and keyword architecture
- ▸Auditing underperforming Google Ads accounts to identify wasted spend and structural inefficiencies
- ▸Building data-driven attribution models and conversion tracking for accurate campaign performance measurement
- ▸Implementing Hagakure account structure with smart bidding to maximize machine learning signal density
What you'll get
- ●Comprehensive account audit report identifying negative keyword gaps, bid strategy inefficiencies, and conversion tracking issues with specific fix recommendations
- ●Full-funnel campaign architecture mapping Search, Shopping, Display, and Performance Max campaigns to See-Think-Do-Care framework stages
- ●Detailed keyword strategy with match type recommendations, bid adjustments, and Quality Score optimization tactics for improved performance
Not designed for ↓
- ×Social media advertising on Meta, TikTok, or LinkedIn platforms
- ×Organic SEO content strategy or non-paid search optimization
- ×Creative design or video production for ad assets
- ×General marketing strategy outside of Google's advertising ecosystem
Current Google Ads account access, business objectives, target audience data, conversion goals, and budget parameters for comprehensive campaign analysis and optimization.
Detailed Google Ads campaign architecture, keyword strategies, bidding recommendations, audience targeting plans, and performance optimization roadmaps with specific ROAS improvement tactics.
Evidence Policy
Standard: no explicit evidence policy.
Research Foundation: 8 sources (3 industry frameworks, 2 books, 2 official docs, 1 web)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial version
Prerequisites
Use these skills first for best results.
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Complete Google Ads Campaign Launch
End-to-end workflow from tracking setup through campaign launch to conversion optimization for maximum ROAS
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