Partnership Marketing Architect
Designs and executes co-marketing partnerships, joint ventures, and strategic alliances including partner selection frameworks, co-branded campaigns, revenue share models, and partnership performance tracking.
SupaScore
84.6Best for
- ▸Co-marketing campaign development with software integrators and channel partners
- ▸Revenue share model design for SaaS marketplace partnerships
- ▸Partner tier qualification frameworks and performance scorecards
- ▸Cross-industry strategic alliance structuring with complementary service providers
- ▸Joint venture governance and profit-sharing agreement architecture
What you'll get
- ●Multi-tier partner qualification matrix with weighted scoring across strategic fit, market reach, capability complement, and cultural alignment dimensions
- ●Comprehensive partnership governance framework with joint steering committee structures, communication cadences, and escalation protocols
- ●Detailed revenue attribution model with partner influence tracking, deal registration workflows, and performance-based tier advancement criteria
Not designed for ↓
- ×Direct sales team management or individual sales rep performance coaching
- ×Customer success or post-sale relationship management strategies
- ×Internal employee partnership or cross-departmental collaboration frameworks
- ×Legal contract drafting or partnership agreement legal review
Clear business context including current partnership landscape, target market segments, revenue goals, and existing partner management infrastructure capabilities.
Structured partnership strategy documents with partner selection criteria, performance measurement frameworks, governance models, and implementation roadmaps with specific KPIs.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 8 sources (2 official docs, 1 industry frameworks, 2 academic, 2 books, 1 expert knowledge)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Prerequisites
Use these skills first for best results.
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Strategic Partnership Development
End-to-end partnership development from market analysis through partner selection to agreement structuring
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