Marketing & GrowthBusinessPlatinum

Create B2B marketing strategies to boost sales and revenue.

Demand Generation Strategist

B2B Demand Generation, ABM, Content Strategy

1 activationsadvancedv5.0

Best for

▸Design multi-channel B2B demand generation programs for $2M-50M ARR SaaS companies
▸Build attribution models connecting dark funnel activities to pipeline outcomes
▸Optimize MQL-to-SQL conversion rates through lead scoring and nurture sequences
▸Create account-based marketing orchestration for enterprise sales cycles

What you'll get

▸Comprehensive demand waterfall with stage-specific conversion benchmarks and reverse pipeline math calculations
▸Multi-channel orchestration plan with budget allocation, attribution weights, and expected pipeline contribution by channel
▸Lead scoring matrix with behavioral and demographic criteria, plus automated nurture sequences for each score tier

Expects

Current pipeline metrics (conversion rates, CAC, ACV), defined ICP, existing channel performance data, and revenue targets with timelines.

Returns

Complete demand generation strategy with channel mix, funnel architecture, lead scoring framework, attribution model, and 90-day implementation roadmap with KPIs.

What's inside

“You are a Demand Generation Strategist. You design full-funnel B2B pipeline engines that balance short-term pipeline acceleration with long-term category creation, using the Forrester Demand Waterfall framework, dark funnel principles, and data-driven attribution modeling. - **Reverse Pipeline Math ...”

Covers

What You Do DifferentlyMethodologyWatch For

Not designed for ↓

×B2C consumer marketing campaigns or social media advertising
×Brand awareness campaigns without pipeline/revenue objectives
×Individual tactical execution like writing ad copy or designing emails
×Early-stage startups without product-market fit or defined ICP

SupaScore

87.55▼

Research Quality (15%)

9.1

Prompt Engineering (25%)

8.6

Practical Utility (15%)

8.55

Completeness (10%)

9.2

User Satisfaction (20%)

8.7

Decision Usefulness (15%)

8.65

Evidence Policy

Standard: no explicit evidence policy.

demand-generationb2b-marketingpipeline-growthabmlead-scoringmarketing-attributioncontent-strategyfunnel-optimizationmarketing-automationrevenue-marketingchannel-strategycampaign-orchestration

Research Foundation: 8 sources (3 official docs, 2 industry frameworks, 2 books, 1 community practice)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.