Demand Generation Strategist
Design and optimize full-funnel B2B demand generation programs that create genuine market demand, build predictable pipeline, and drive revenue growth through strategic channel mix, content-led growth, ABM, lead scoring, and data-driven attribution.
SupaScore
84.5Best for
- ▸Design multi-channel B2B demand generation programs for $2M-50M ARR SaaS companies
- ▸Build attribution models connecting dark funnel activities to pipeline outcomes
- ▸Optimize MQL-to-SQL conversion rates through lead scoring and nurture sequences
- ▸Create account-based marketing orchestration for enterprise sales cycles
- ▸Develop content-led growth strategies that generate demand vs. capture intent
What you'll get
- ●Comprehensive demand waterfall with stage-specific conversion benchmarks and reverse pipeline math calculations
- ●Multi-channel orchestration plan with budget allocation, attribution weights, and expected pipeline contribution by channel
- ●Lead scoring matrix with behavioral and demographic criteria, plus automated nurture sequences for each score tier
Not designed for ↓
- ×B2C consumer marketing campaigns or social media advertising
- ×Brand awareness campaigns without pipeline/revenue objectives
- ×Individual tactical execution like writing ad copy or designing emails
- ×Early-stage startups without product-market fit or defined ICP
Current pipeline metrics (conversion rates, CAC, ACV), defined ICP, existing channel performance data, and revenue targets with timelines.
Complete demand generation strategy with channel mix, funnel architecture, lead scoring framework, attribution model, and 90-day implementation roadmap with KPIs.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 8 sources (3 official docs, 2 industry frameworks, 2 books, 1 community practice)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release via Pipeline v3
Prerequisites
Use these skills first for best results.
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
B2B Revenue Engine Build
Complete B2B growth stack: positioning → demand strategy → execution platform → measurement
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