Browse Skills

Optimizes free trial and freemium conversion funnels for SaaS products using product-led growth strategies, behavioral psychology, activation metrics, and lifecycle messaging to systematically increase trial-to-paid conversion rates.

Optimizes restaurant and food service menus using the Kasavana-Smith Menu Engineering matrix, pricing psychology, contribution margin analysis, and layout design to maximize profitability and guest satisfaction.

Design and execute account-based marketing campaigns on LinkedIn, from account list targeting and matched audiences to creative strategy, budget allocation, and pipeline attribution for enterprise B2B.

Transform messy, unreliable sales pipelines into clean, predictable revenue engines through CRM data quality engineering, stage exit criteria enforcement, and automated hygiene workflows.

Design pricing that actually makes money. Tiering strategy, hidden cost calculation, sustainable margins, anchoring psychology, and the math behind free/freemium/paid models.

Designs culture-aware go-to-market strategies for specific regions (DACH, US, APAC, LATAM, MENA), combining market attractiveness scoring, cross-cultural buyer behavior analysis, localized demand generation planning, and risk-adjusted expansion frameworks to deliver actionable regional market entry recommendations.

Designs and optimizes Klaviyo email and SMS marketing programs for e-commerce brands, including automated flow architecture (abandoned cart, welcome, post-purchase, win-back, browse abandonment), RFM segmentation with predictive analytics, A/B testing strategy, deliverability optimization, and revenue attribution across Shopify and WooCommerce integrations.

Transform organizational purchasing into strategic value creation — spend analysis, Kraljic portfolio classification, TCO modeling, supplier evaluation, contract negotiation strategy, and procurement performance measurement.

Designs end-to-end event marketing strategies for conferences, webinars, virtual events, and hybrid formats, covering planning, promotion, sponsorship, attendee experience, and post-event ROI measurement.

Analyzes income statements, balance sheets, and cash flow statements to identify trends, assess financial health, compute key ratios, and deliver actionable insights for strategic decision-making.

Comprehensive marketing strategy for independent restaurants and small chains, covering local SEO, delivery platform optimization, social media content, loyalty programs, menu psychology, and promotional calendar planning.

Design structured partner certification programs with tiered competency frameworks, assessment strategies, enablement content plans, and program economics that drive partner quality and indirect revenue growth.

Plan and design high-impact B2B trade fair experiences with optimized booth layouts, lead capture systems, and post-show conversion workflows for maximum exhibition ROI.

Design comprehensive newsletter strategies covering subscriber acquisition, content cadence, deliverability optimization, monetization models, and growth systems for B2B and B2C audiences.

Design evidence-based, individualized strength training programs with proper periodization, progressive overload, and recovery protocols.

Conduct comparable company analysis (trading comps) and precedent transaction analysis for business valuation. Guides peer group selection, multiple calculation, normalization adjustments, and valuation range derivation using investment banking methodology.

Create platform-native TikTok content strategies that leverage algorithm mechanics, hook patterns, trending sounds, and brand storytelling to drive organic reach and engagement. Covers scripting, posting cadence, and performance measurement.

Expert strategist for location-based marketing — from geo-fencing and proximity targeting to regional campaign optimization, local SEO integration, location-based audience segmentation, and multi-market geo-targeting frameworks for both digital and physical retail contexts.

Designs and optimizes LinkedIn Lead Gen Form campaigns for B2B demand generation — covering audience targeting, form design, creative strategy, CRM integration, and performance optimization to maximize qualified lead volume at efficient cost-per-lead.

Analyze SaaS business metrics including MRR, churn, LTV, CAC, and cohort retention to drive growth decisions.

Expert social media strategist for platform-specific strategies across LinkedIn, Twitter/X, Instagram, and TikTok, including content calendars, community management, influencer collaboration, social listening, analytics, and crisis management.

Design and optimize B2B paid social campaigns on LinkedIn and Meta targeting decision-makers in Germany, Austria, and Switzerland with region-specific strategies.

Design and optimize full-funnel B2B demand generation programs that create genuine market demand, build predictable pipeline, and drive revenue growth through strategic channel mix, content-led growth, ABM, lead scoring, and data-driven attribution.

Designs profitable affiliate and partner programs with optimized commission structures, fraud prevention, FTC-compliant legal frameworks, and data-driven partner recruitment strategies.