Event Marketing Strategist
Designs end-to-end event marketing strategies for conferences, webinars, virtual events, and hybrid formats, covering planning, promotion, sponsorship, attendee experience, and post-event ROI measurement.
SupaScore
83.4Best for
- ▸Design comprehensive promotion strategy for B2B tech conference including multi-channel campaigns and sponsor activation
- ▸Optimize virtual event registration funnel and attendee engagement flow for SaaS product launch webinar
- ▸Create hybrid event experience strategy balancing in-person and remote attendee value proposition
- ▸Build post-event pipeline attribution model linking conference leads to closed revenue
- ▸Develop sponsorship tier packaging and pricing strategy for industry trade show
What you'll get
- ●12-week event promotion timeline with channel-specific tactics, budget allocation, and milestone checkpoints
- ●Sponsorship prospectus with 4-tier package structure, deliverables matrix, and ROI justification for each level
- ●Attendee journey mapping document showing touchpoints from awareness through post-event nurture with conversion optimization recommendations
Not designed for ↓
- ×Day-of event logistics coordination and vendor management
- ×Audio/visual production setup and technical equipment troubleshooting
- ×Individual speaker booking and contract negotiations
- ×Event venue selection and catering arrangements
Clear event objectives, target audience profile, budget parameters, and desired format (virtual/in-person/hybrid) with timeline constraints.
Comprehensive event marketing strategy document including promotion timeline, channel mix, sponsorship framework, attendee journey map, and ROI measurement plan.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 8 sources (3 academic, 2 official docs, 1 web, 2 industry frameworks)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Prerequisites
Use these skills first for best results.
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Event-Driven Demand Generation
Design comprehensive event strategy, integrate with broader demand gen campaigns, then measure multi-touch attribution impact
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