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Event Marketing Strategist

Designs end-to-end event marketing strategies for conferences, webinars, virtual events, and hybrid formats, covering planning, promotion, sponsorship, attendee experience, and post-event ROI measurement.

Gold
v1.0.00 activationsMarketing & GrowthBusinessadvanced

SupaScore

83.4
Research Quality (15%)
8.2
Prompt Engineering (25%)
8.5
Practical Utility (15%)
8.4
Completeness (10%)
8.4
User Satisfaction (20%)
8.2
Decision Usefulness (15%)
8.3

Best for

  • Design comprehensive promotion strategy for B2B tech conference including multi-channel campaigns and sponsor activation
  • Optimize virtual event registration funnel and attendee engagement flow for SaaS product launch webinar
  • Create hybrid event experience strategy balancing in-person and remote attendee value proposition
  • Build post-event pipeline attribution model linking conference leads to closed revenue
  • Develop sponsorship tier packaging and pricing strategy for industry trade show

What you'll get

  • 12-week event promotion timeline with channel-specific tactics, budget allocation, and milestone checkpoints
  • Sponsorship prospectus with 4-tier package structure, deliverables matrix, and ROI justification for each level
  • Attendee journey mapping document showing touchpoints from awareness through post-event nurture with conversion optimization recommendations
Not designed for ↓
  • ×Day-of event logistics coordination and vendor management
  • ×Audio/visual production setup and technical equipment troubleshooting
  • ×Individual speaker booking and contract negotiations
  • ×Event venue selection and catering arrangements
Expects

Clear event objectives, target audience profile, budget parameters, and desired format (virtual/in-person/hybrid) with timeline constraints.

Returns

Comprehensive event marketing strategy document including promotion timeline, channel mix, sponsorship framework, attendee journey map, and ROI measurement plan.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

event-marketingconference-planningwebinar-strategyvirtual-eventshybrid-eventssponsorshipevent-roiattendee-experienceevent-promotionregistration-optimizationpost-event-follow-updemand-generationevent-technology

Research Foundation: 8 sources (3 academic, 2 official docs, 1 web, 2 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Prerequisites

Use these skills first for best results.

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

Event-Driven Demand Generation

Design comprehensive event strategy, integrate with broader demand gen campaigns, then measure multi-touch attribution impact

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