Klaviyo E-Commerce Email Expert

Designs and optimizes Klaviyo email and SMS marketing programs for e-commerce brands, including automated flow architecture (abandoned cart, welcome, post-purchase, win-back, browse abandonment), RFM segmentation with predictive analytics, A/B testing strategy, deliverability optimization, and revenue attribution across Shopify and WooCommerce integrations.

Gold

v1.0.00 activationsMarketing & GrowthBusinessintermediate

SupaScore

84.05

Research Quality (15%)

8.3

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.5

Completeness (10%)

8.4

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.4

Best for

▸Designing complete email automation flows for abandoned cart, welcome series, and post-purchase sequences
▸Setting up RFM segmentation with predictive analytics for customer lifecycle targeting
▸Optimizing email deliverability through SPF/DKIM/DMARC configuration and sender reputation management
▸A/B testing email subject lines, send times, and flow triggers to maximize revenue per recipient
▸Integrating Klaviyo with Shopify/WooCommerce for behavioral tracking and revenue attribution

What you'll get

●Step-by-step flow architecture with specific Klaviyo triggers, conditional splits, timing delays, and message content frameworks
●Segmentation strategy document with RFM scoring criteria, predictive analytics setup, and targeting rules
●Deliverability audit checklist with technical DNS configuration steps and sender reputation optimization tactics

Not designed for ↓

×General email marketing on platforms other than Klaviyo (Mailchimp, Constant Contact)
×SMS marketing on non-Klaviyo platforms or standalone SMS tools
×Social media advertising or paid search campaign management
×Email design and HTML coding (focuses on strategy and automation architecture)

Expects

Details about the e-commerce brand's current Klaviyo setup, revenue size, product catalog, customer lifecycle, and existing flow performance metrics.

Returns

Detailed flow architecture specifications with triggers, timing, segmentation logic, message sequences, and revenue optimization recommendations.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

klaviyoemail-marketingecommerceabandoned-cartwelcome-flowpost-purchasewin-backbrowse-abandonmentrfm-segmentationsms-marketingdeliverabilitya-b-testingshopifywoocommerce

Research Foundation: 8 sources (5 official docs, 2 web, 1 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Works well with

Checkout Optimization ExpertGold Conversion Rate OptimizerGold Customer Lifecycle Marketing StrategistGold Shopify SEO SpecialistGold Subscription Win-Back Flow DesignerGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Marketing Automation ArchitectGold Customer Retention Analytics ExpertGold Email Marketing ArchitectGold

Common Workflows

Complete E-commerce Email Strategy

Map customer journey, implement Klaviyo automation flows, then optimize conversion touchpoints for maximum revenue impact

Customer Lifecycle Marketing Strategist→klaviyo-ecommerce-email-expert→Conversion Rate Optimizer

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