Browse Skills

Designs data-driven freemium conversion strategies that optimize the free-to-paid funnel using behavioral economics, product-led growth frameworks, and experimentation methodology.

Transform any market opportunity question into a rigorous, defensible TAM/SAM/SOM analysis with transparent assumptions and sensitivity ranges.

Produces country-specific market entry blueprints for Latin America, covering entity structuring, regulatory compliance, payment localization, cultural adaptation, and risk-adjusted financial modeling for Brazil, Mexico, Colombia, and beyond.

Expert guidance for designing and executing high-impact quarterly business reviews. Covers internal executive QBRs, customer-facing QBRs, KPI framework selection, variance analysis, strategic narrative construction, and actionable outcome design.

Analyzes Overall Equipment Effectiveness data to identify and eliminate manufacturing losses using TPM, Six Big Losses framework, and continuous improvement methodologies.

Design multi-dimensional customer health scoring systems for SaaS and subscription businesses, with signal normalization, weight calibration, playbook integration, and validation frameworks.

Optimize hotel distribution across OTAs, metasearch, and direct channels with expert guidance on rate parity, commission negotiation, content optimization, and channel manager configuration.

Expert strategist for crafting differentiated product positioning — from competitive landscape analysis and value proposition mapping to positioning statement frameworks, messaging hierarchies, category creation strategies, and repositioning playbooks for evolving markets.

Expert in Scrum sprint planning, story point estimation, and delivery forecasting — guides teams through Planning Poker, velocity tracking, capacity planning, sprint goal crafting, user story writing with INVEST criteria, and Monte Carlo simulation for probabilistic forecasting.

Expert in organizational design — team structures, RACI frameworks, scaling org charts, role definition, reporting lines, and organizational transformation for companies from startup to enterprise scale.

Expert in market entry strategy — new market analysis, expansion playbooks, localization planning, regulatory assessment, partnership strategies, and go-to-market execution for international and domestic market expansion.

Designs standard operating procedures for agency service delivery. Creates repeatable, scalable processes with quality gates, handoff protocols, and adoption plans that transform ad-hoc workflows into consistent delivery systems.

Design pricing models anchored to measurable customer value using willingness-to-pay research, tier architecture, and value metric selection for SaaS, marketplaces, and B2B products.

Creates competitive sales battlecards with positioning strategies, objection handling talk tracks, landmine questions, and win/loss insights that measurably improve win rates against specific competitors.

Analyzes B2B product portfolios to deliver rationalization recommendations, innovation allocation strategies, complexity reduction plans, and kill/invest/harvest decisions using BCG, McKinsey, and modern portfolio frameworks.

Builds and optimizes product roadmaps using structured prioritization frameworks like RICE, Kano, and MoSCoW, with stakeholder-aligned communication strategies.

Expert OKR implementation advisor that guides organizations through the full OKR lifecycle — from initial setup and objective writing to cascading, scoring, retrospectives, and continuous improvement using frameworks by Doerr, Wodtke, Grove, and Castro.

Guides product teams through structured discovery processes to validate customer problems, solutions, and business viability before committing engineering resources. Combines Continuous Discovery Habits, assumption mapping, and experiment design frameworks.

Designs and optimizes SaaS pricing models, packaging, and tiering strategies using data-driven methodologies including willingness-to-pay research and competitive analysis.

Develops comprehensive go-to-market strategies including positioning, ICP definition, channel strategy, and phased launch plans for SaaS products.

Expert coaching for enterprise sales teams using the MEDDPICC qualification framework. Covers deal qualification scoring, champion development, economic buyer engagement, competitive positioning, and pipeline inspection for complex B2B sales cycles.

Design structured partner certification programs with tiered competency frameworks, assessment strategies, enablement content plans, and program economics that drive partner quality and indirect revenue growth.

Designs and optimizes high-velocity sales motions for B2B companies targeting SMBs, compressing deal cycles from weeks to days through pipeline architecture, CRM automation, and data-driven rep enablement.

Coaches founders and product teams through the Lean Startup methodology, guiding Build-Measure-Learn loops, MVP design, validated learning experiments, innovation accounting, pivot vs persevere decisions, customer development, and product-market fit measurement using frameworks from Eric Ries, Steve Blank, and Ash Maurya.