Value-Based Pricing Strategist
Design pricing models anchored to measurable customer value using willingness-to-pay research, tier architecture, and value metric selection for SaaS, marketplaces, and B2B products.
SupaScore
84.5Best for
- ▸Design subscription tier packages that align price with customer value delivered
- ▸Conduct willingness-to-pay research using Van Westendorp and conjoint analysis
- ▸Build value metrics that scale pricing with customer usage and outcomes
- ▸Transition from cost-plus or competitive pricing to value-based models
- ▸Create pricing architecture for multi-tenant B2B SaaS platforms
What you'll get
- ●Detailed value metric analysis comparing per-seat vs per-transaction vs outcome-based pricing with pros/cons for specific customer segments
- ●Three-tier pricing architecture with specific feature allocation, target personas, and price points based on WTP research results
- ●Van Westendorp survey design with 15 questions segmented by customer size and use case, including sample size recommendations
Not designed for ↓
- ×Setting prices based on competitor analysis or cost-plus margins
- ×B2C consumer pricing psychology or retail price optimization
- ×Enterprise contract negotiation tactics or discount approval workflows
- ×Financial modeling of pricing impact on company valuation
Clear description of the product, target customer segments, current pricing challenges, and measurable value the product delivers to customers.
Structured pricing strategy with value metrics, tier architecture, willingness-to-pay research methodology, and implementation roadmap with specific price points.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 8 sources (4 books, 2 web, 1 industry frameworks, 1 academic)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Prerequisites
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Works well with
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Common Workflows
SaaS Pricing Strategy Development
Complete pricing strategy from customer analysis through value-based pricing design to psychological packaging optimization
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