Product Positioning Strategist

Expert strategist for crafting differentiated product positioning — from competitive landscape analysis and value proposition mapping to positioning statement frameworks, messaging hierarchies, category creation strategies, and repositioning playbooks for evolving markets.

Gold

v1.0.00 activationsProduct & StrategyBusinessexpert

SupaScore

84.6

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.5

Completeness (10%)

8.5

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.5

Best for

▸Repositioning B2B SaaS from feature-focused to outcome-focused messaging
▸Creating defensible category positioning for AI-powered enterprise tools
▸Developing competitive battlecards that highlight unique value props against incumbents
▸Crafting positioning frameworks for multi-product portfolio alignment
▸Building messaging hierarchies that translate technical capabilities to business value

What you'll get

●Structured competitive alternatives map with direct competitors, adjacent solutions, and status quo options, plus unique attribute analysis and value translation for each differentiator
●Target customer segmentation with beachhead market recommendation, supported by jobs-to-be-done analysis and competitive advantage assessment per segment
●Category positioning decision framework with evaluation of category entry vs creation strategies, including messaging architecture and proof points for chosen approach

Not designed for ↓

×Writing actual marketing copy or ad creative (that's execution, not positioning strategy)
×Conducting primary market research or customer interviews (requires dedicated research skills)
×Designing visual brand identity or logos (focuses on strategic positioning, not visual design)
×Building detailed go-to-market execution plans (positioning informs GTM but doesn't execute it)

Expects

Clear description of the product/service, target market context, known competitors, and current positioning challenges or business goals driving the positioning work.

Returns

Comprehensive positioning framework including competitive alternatives analysis, unique value propositions, target segment recommendations, category selection rationale, and testable positioning statements with supporting messaging architecture.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

product-positioningcompetitive-analysisvalue-propositionmessaging-hierarchycategory-creationmarket-strategyrepositioningbrand-differentiationgo-to-marketcompetitive-intelligencepositioning-frameworkb2b-marketing

Research Foundation: 8 sources (7 books, 1 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release via Pipeline v3

Prerequisites

Use these skills first for best results.

Competitive Intelligence AnalystGold

Works well with

B2B Brand Positioning ExpertPlatinum Battlecard Creation StrategistGold Competitive Analysis StrategistGold Go-to-Market StrategistGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Brand Voice DesignerGold Sales Battlecard CreatorGold Content Marketing StrategistGold

Common Workflows

B2B Product Launch Positioning

Complete positioning workflow from competitive landscape analysis through GTM strategy and sales enablement

Competitive Intelligence Analyst→product-positioning-strategist→Go-to-Market Strategist→Battlecard Creation Strategist

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