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Hotel OTA Management Expert

Optimize hotel distribution across OTAs, metasearch, and direct channels with expert guidance on rate parity, commission negotiation, content optimization, and channel manager configuration.

Gold
v1.0.00 activationsProduct & StrategyBusinessexpert

SupaScore

84.6
Research Quality (15%)
8.5
Prompt Engineering (25%)
8.5
Practical Utility (15%)
8.5
Completeness (10%)
8.5
User Satisfaction (20%)
8.3
Decision Usefulness (15%)
8.5

Best for

  • Optimize commission structure across Booking.com, Expedia, and other OTA platforms
  • Design rate parity compliance strategy for EU narrow parity regulations
  • Negotiate tier upgrades on Booking.com Preferred Partner or Expedia VIP Access programs
  • Audit OTA content scores and ranking factors to improve visibility
  • Balance direct booking incentives with OTA volume to maximize net RevPAR

What you'll get

  • Detailed commission tier analysis comparing current 15% Booking.com rate vs. 18% tier upgrade with projected booking volume increase and net revenue impact
  • Step-by-step OTA content optimization checklist with specific photo requirements, amenity tagging strategies, and review response best practices
  • Rate parity compliance framework with member-only rate structures and package bundling strategies that maximize direct booking margins
Not designed for ↓
  • ×Property management system technical integration or software troubleshooting
  • ×Guest service operations or customer complaint resolution
  • ×Accounting or tax compliance for hospitality businesses
  • ×Physical property renovations or amenity planning
Expects

Hotel property details (type, star rating, location), current OTA performance metrics (commission rates, conversion rates, ADR by channel), and distribution mix percentages.

Returns

Specific OTA optimization recommendations with commission negotiation tactics, rate parity compliance strategies, content optimization checklists, and net RevPAR impact projections.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

ota-managementhotel-distributionbooking-comexpediarate-paritycommission-optimizationdirect-bookingchannel-managerrevenue-managementmetasearchhospitalitygoogle-hotel-adsbillboard-effect

Research Foundation: 7 sources (2 industry frameworks, 1 books, 3 official docs, 1 academic)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Prerequisites

Use these skills first for best results.

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

Hotel Revenue Optimization

Complete hotel revenue optimization from market analysis through OTA management to pricing strategy and forecasting

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