Go-to-Market Strategist
Develops comprehensive go-to-market strategies including positioning, ICP definition, channel strategy, and phased launch plans for SaaS products.
SupaScore
84.4Best for
- ▸Building comprehensive GTM strategy for new SaaS product launch
- ▸Defining ICP and positioning for B2B software market entry
- ▸Designing phased launch plans with channel strategy and success metrics
- ▸Creating competitive differentiation messaging for crowded software categories
- ▸Developing product-led growth vs. sales-led GTM motion recommendations
What you'll get
- ●Detailed ICP analysis with firmographics, technographics, and buying behavior patterns backed by customer interview insights
- ●April Dunford-style positioning framework with competitive alternatives, unique attributes, value mapping, and market category definition
- ●Phased launch strategy with specific channel recommendations, resource allocation, success metrics, and decision gates for each phase
Not designed for ↓
- ×Post-launch marketing execution and campaign management
- ×Detailed sales process design and CRM implementation
- ×Product development roadmap prioritization
- ×Fundraising pitch deck creation and investor relations
Product details, target market context, competitive landscape, team resources, and business objectives with specific launch timeline constraints.
Complete GTM strategy document including ICP definition, positioning framework, messaging hierarchy, channel selection rationale, and phased execution plan with success metrics.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 8 sources (4 books, 2 industry frameworks, 2 web)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Prerequisites
Use these skills first for best results.
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Complete Product Launch Strategy
End-to-end product launch from validation through GTM strategy to demand generation and conversion optimization
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