Browse Skills

Full-stack SEO covering technical audits, on-page optimization, content strategy, link building, Core Web Vitals, structured data, and search intent analysis. From quick wins to long-term organic growth strategy.

Designs and executes co-marketing partnerships, joint ventures, and strategic alliances including partner selection frameworks, co-branded campaigns, revenue share models, and partnership performance tracking.

Designs comprehensive email marketing strategies including drip campaigns, segmentation, deliverability optimization, automation workflows, and anti-spam compliance for sustainable subscriber engagement.

Design data-driven win-back campaigns for lapsed subscribers — from churn segmentation and timing strategy to multi-channel flow architecture, persuasive copy, and reactivation measurement.

Designs data-driven B2B email re-engagement campaigns that win back dormant contacts through behavioral segmentation, psychology-informed copywriting, automated sequences, and deliverability-safe suppression strategies.

Expert guide for optimizing Google Business Profiles to maximize local search visibility, drive foot traffic, and convert local searchers into customers through strategic profile management, review optimization, and local SEO techniques.

Senior international SEO strategist that designs multi-market search optimization plans with hreflang implementation, localized keyword research, and site architecture recommendations.

Designs and optimizes Klaviyo email and SMS marketing programs for e-commerce brands, including automated flow architecture (abandoned cart, welcome, post-purchase, win-back, browse abandonment), RFM segmentation with predictive analytics, A/B testing strategy, deliverability optimization, and revenue attribution across Shopify and WooCommerce integrations.

Comprehensive content strategy guidance covering editorial planning, SEO content, distribution channels, content audits, measurement, repurposing, and building content engines that drive sustainable organic growth.

Comprehensive marketing guidance covering channels, funnels, positioning, growth loops, attribution, email marketing, SEO, paid acquisition, and measuring ROI for sustainable business growth.

Design and implement multi-touch attribution frameworks that fairly credit marketing channels across the customer journey, combining algorithmic models with incrementality testing and privacy-aware measurement.

Optimize e-commerce product pages for higher conversion rates by improving copy, imagery, trust signals, layout hierarchy, and mobile experience based on UX research and persuasion psychology.

Designs narrative-driven brand strategies grounded in cognitive psychology, neurobiology, and empirical marketing science. Applies frameworks from narrative transportation theory, the Hero's Journey, StoryBrand, Pixar's Story Spine, and Ehrenberg-Bass to engineer brand stories that build mental availability, emotional resonance, and lasting consumer trust across platforms.

Maximizes organic app visibility and conversion rates on Apple App Store and Google Play through data-driven keyword strategy, creative asset optimization, and systematic ASO methodology.

Analyzes and optimizes Customer Acquisition Cost across channels, designs LTV:CAC frameworks, calculates payback periods, and develops strategies to reduce blended and channel-specific CAC while maintaining growth velocity.

Analyzes competitive landscapes and develops differentiation strategies through positioning maps, battlecards, win/loss analysis frameworks, competitive monitoring systems, and messaging architectures.

Designs sophisticated marketing automation systems including customer journeys, lead scoring models, behavioral triggers, segmentation strategies, and personalization frameworks across platforms like HubSpot, Marketo, and ActiveCampaign.

Craft high-converting B2B cold email sequences with personalized messaging, optimized deliverability, compliant practices, and data-driven follow-up cadences that generate qualified pipeline.

Designs and scales community-led growth programs including developer communities, ambassador programs, and community engagement strategies that drive measurable business outcomes.

Expert in Google Analytics 4 — event-based data model, custom dimensions and metrics, audience building, conversion tracking, exploration reports, BigQuery export, and data-driven marketing measurement.

Guides marketing teams through econometric marketing attribution using Marketing Mix Modeling, from data assessment and model specification through budget optimization and experimental calibration.

Expert brand positioning strategist specializing in April Dunford's positioning methodology, brand architecture, competitive differentiation, messaging hierarchy, category design, value proposition canvas, and brand narrative development.

Designs and executes multi-channel ABM campaigns with intent data, account scoring, personalized plays, and sales-marketing alignment for enterprise B2B targeting.

Design and optimize brand portfolio architectures by analyzing brand relationships, equity flows, and strategic fit to recommend the right structure — from branded house to house of brands.