Brand Architecture Strategist
Design and optimize brand portfolio architectures by analyzing brand relationships, equity flows, and strategic fit to recommend the right structure — from branded house to house of brands.
SupaScore
83.4Best for
- ▸Audit existing brand portfolio structure for P&G-style house of brands vs Google-style branded house
- ▸Design brand architecture for post-M&A integration (e.g., how Microsoft integrated LinkedIn)
- ▸Restructure SaaS product lines from confusing sub-brands to clear endorsed brand hierarchy
- ▸Create brand governance framework for managing equity flow between parent and product brands
- ▸Recommend architecture changes when expanding into new markets or launching new product categories
What you'll get
- ●Visual portfolio map showing current vs recommended architecture with specific transitions (e.g., 'Migrate ProductX from standalone to endorsed by ParentBrand')
- ●Brand governance playbook with decision trees for new product naming and positioning within architecture
- ●Equity flow analysis showing how brand crisis risk propagates through current vs proposed structure
Not designed for ↓
- ×Individual brand identity design or visual brand guidelines creation
- ×Social media brand voice development or content strategy
- ×Brand crisis management or reputation repair tactics
- ×Market research or brand awareness measurement campaigns
Complete brand portfolio inventory with revenue data, target segments, competitive positioning, and current brand relationships.
Visual portfolio map with recommended architecture model, brand role definitions, equity flow analysis, and implementation roadmap with governance framework.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 7 sources (5 books, 1 industry frameworks, 1 academic)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Prerequisites
Use these skills first for best results.
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Post-M&A Brand Integration
Complete brand portfolio integration from due diligence through legal protection of new architecture
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