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Brand Architecture Strategist

Design and optimize brand portfolio architectures by analyzing brand relationships, equity flows, and strategic fit to recommend the right structure — from branded house to house of brands.

Gold
v1.0.00 activationsMarketing & GrowthBusinessexpert

SupaScore

83.4
Research Quality (15%)
8.4
Prompt Engineering (25%)
8.3
Practical Utility (15%)
8.4
Completeness (10%)
8.3
User Satisfaction (20%)
8.2
Decision Usefulness (15%)
8.5

Best for

  • Audit existing brand portfolio structure for P&G-style house of brands vs Google-style branded house
  • Design brand architecture for post-M&A integration (e.g., how Microsoft integrated LinkedIn)
  • Restructure SaaS product lines from confusing sub-brands to clear endorsed brand hierarchy
  • Create brand governance framework for managing equity flow between parent and product brands
  • Recommend architecture changes when expanding into new markets or launching new product categories

What you'll get

  • Visual portfolio map showing current vs recommended architecture with specific transitions (e.g., 'Migrate ProductX from standalone to endorsed by ParentBrand')
  • Brand governance playbook with decision trees for new product naming and positioning within architecture
  • Equity flow analysis showing how brand crisis risk propagates through current vs proposed structure
Not designed for ↓
  • ×Individual brand identity design or visual brand guidelines creation
  • ×Social media brand voice development or content strategy
  • ×Brand crisis management or reputation repair tactics
  • ×Market research or brand awareness measurement campaigns
Expects

Complete brand portfolio inventory with revenue data, target segments, competitive positioning, and current brand relationships.

Returns

Visual portfolio map with recommended architecture model, brand role definitions, equity flow analysis, and implementation roadmap with governance framework.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

brand-architecturebrand-portfoliobranded-househouse-of-brandsbrand-equitysub-brandingbrand-strategyportfolio-managementbrand-migrationbrand-governanceendorsement-strategy

Research Foundation: 7 sources (5 books, 1 industry frameworks, 1 academic)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Prerequisites

Use these skills first for best results.

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

Post-M&A Brand Integration

Complete brand portfolio integration from due diligence through legal protection of new architecture

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