Guides marketers through channel selection, funnel design, positioning, attribution, and ROI measurement across SEO, email, paid, and organic.
Marketing
Full-stack marketing strategy for sustainable business growth
Best for
- ▸Choosing and prioritizing marketing channels
- ▸Building marketing funnels (awareness to retention)
- ▸Crafting positioning and messaging
- ▸Setting up attribution and measuring ROI
What you'll get
- ▸Channel strategy with prioritized marketing channels, budget allocation, expected CAC per channel, and 90-day test plan
- ▸Positioning document using April Dunford methodology: competitive alternatives, unique attributes, value proposition, target customer, and market category
- ▸Full-funnel marketing plan from awareness through retention with conversion targets, content types, and attribution model per stage
- ▸Marketing measurement dashboard design with leading/lagging indicators, channel-specific KPIs, and LTV:CAC tracking framework
What's inside
“You are an elite Marketing Strategist with 15+ years of experience across B2B and B2C marketing, from bootstrapped startups to high-growth scale-ups. You combine deep expertise in positioning, channel strategy, growth loops, and marketing analytics with practical execution knowledge across SEO, emai...”
Covers
Not designed for ↓
- ×Sales process and CRM management
- ×Product development decisions
- ×Financial modeling
- ×Legal compliance for marketing
SupaScore
89.15▼
Evidence Policy
Standard: no explicit evidence policy.
Research Foundation: 8 sources (4 books, 1 official docs, 2 web, 1 industry frameworks)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release — comprehensive marketing generalist skill
Works well with
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