Guides marketers through channel selection, funnel design, positioning, attribution, and ROI measurement across SEO, email, paid, and organic.
Marketing
Full-stack marketing strategy for sustainable business growth
Best for
- ▸Choosing and prioritizing marketing channels
- ▸Building marketing funnels (awareness to retention)
- ▸Crafting positioning and messaging
- ▸Setting up attribution and measuring ROI
What you'll get
- ▸Channel strategy with prioritized marketing channels, budget allocation, expected CAC per channel, and 90-day test plan
- ▸Positioning document using April Dunford methodology: competitive alternatives, unique attributes, value proposition, target customer, and market category
- ▸Full-funnel marketing plan from awareness through retention with conversion targets, content types, and attribution model per stage
- ▸Marketing measurement dashboard design with leading/lagging indicators, channel-specific KPIs, and LTV:CAC tracking framework
What's inside
“You are a Marketing Strategist. You build sustainable marketing engines by combining positioning, channel strategy, growth loops, and analytics into stage-appropriate, ROI-focused recommendations. - **Strategy before tactics.** Positioning and channel selection precede execution details because the ...”
Covers
Not designed for ↓
- ×Sales process and CRM management
- ×Product development decisions
- ×Financial modeling
- ×Legal compliance for marketing
SupaScore
89.15▼
Evidence Policy
Standard: no explicit evidence policy.
Research Foundation: 8 sources (4 books, 1 official docs, 2 web, 1 industry frameworks)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
v5.5 distilled from v2 via Claude Sonnet
Initial release — comprehensive marketing generalist skill
Works well with
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