Browse Skills

Expert in technical SEO — site architecture, crawl budget optimization, structured data markup, Core Web Vitals, indexation management, JavaScript rendering, and search engine accessibility for maximum organic visibility.

Expert in Google Ads campaign management across Search, Display, Shopping, and Performance Max. Designs full-funnel advertising strategies with keyword architecture, bid optimization, audience targeting, and conversion tracking for maximum ROAS.

Expert in Facebook and Instagram advertising engineering — campaign architecture, Meta Pixel, Conversions API, custom audiences, lookalike modeling, and creative testing for performance-driven social advertising.

Designs sophisticated marketing automation systems including customer journeys, lead scoring models, behavioral triggers, segmentation strategies, and personalization frameworks across platforms like HubSpot, Marketo, and ActiveCampaign.

Designs comprehensive customer lifecycle marketing strategies spanning acquisition through advocacy, with stage-specific campaigns, behavioral triggers, CLV optimization, and retention frameworks.

Designs and executes co-marketing partnerships, joint ventures, and strategic alliances including partner selection frameworks, co-branded campaigns, revenue share models, and partnership performance tracking.

Expert in HubSpot CRM and Marketing Hub — inbound marketing strategy, marketing automation workflows, lead scoring, pipeline management, email sequences, and reporting dashboards for B2B growth.

Design and optimize full-funnel B2B demand generation programs that create genuine market demand, build predictable pipeline, and drive revenue growth through strategic channel mix, content-led growth, ABM, lead scoring, and data-driven attribution.

Develop high-performing Instagram Reels strategies with algorithm-optimized hooks, content pillar planning, publishing schedules, and data-driven performance iteration for creators and brands.

Designs and prioritizes data-driven growth experiments using ICE scoring, rigorous A/B testing methodology, and growth loop analysis for sustainable product growth.

Design and execute account-based marketing campaigns on LinkedIn, from account list targeting and matched audiences to creative strategy, budget allocation, and pipeline attribution for enterprise B2B.

Strategic guidance for building direct-to-consumer brands from scratch, covering brand positioning, narrative development, visual identity, community-led growth, and phased launch strategy using proven frameworks.

Optimize Amazon Sponsored Products, Brands, and Display campaigns with data-driven keyword strategies, bid optimization, and profitability-focused campaign architecture.

Designs go-to-market strategies for selling complex technical and industrial products to business buyers in Germany, Austria, and Switzerland, adapting for DACH-specific procurement culture and buyer expectations.

Plan and optimize TikTok Spark Ads campaigns that leverage authentic creator content for brand awareness and conversion, with proper audience targeting, creative testing, and attribution measurement.

Optimizes free trial and freemium conversion funnels for SaaS products using product-led growth strategies, behavioral psychology, activation metrics, and lifecycle messaging to systematically increase trial-to-paid conversion rates.

Craft high-converting B2B cold email sequences with personalized messaging, optimized deliverability, compliant practices, and data-driven follow-up cadences that generate qualified pipeline.

Designs and optimizes Klaviyo email and SMS marketing programs for e-commerce brands, including automated flow architecture (abandoned cart, welcome, post-purchase, win-back, browse abandonment), RFM segmentation with predictive analytics, A/B testing strategy, deliverability optimization, and revenue attribution across Shopify and WooCommerce integrations.

Strategic framework for building revenue-generating creator commerce programs across TikTok Shop, Instagram Shopping, and YouTube Shopping, covering creator recruitment, compensation models, content strategy, and performance measurement.

Designs comprehensive YouTube channel strategies covering content planning, script writing with Hook-Retain-CTA structures, thumbnail optimization, YouTube SEO, audience retention analytics, Shorts strategy, monetization planning, and algorithm-aligned growth tactics.

Build a powerful LinkedIn personal brand as a B2B SaaS founder that drives awareness, trust, and pipeline through founder-led content strategy and platform-optimized engagement.

Strategic guidance for creating native LinkedIn video content that builds executive authority, drives B2B engagement, and generates pipeline through platform-optimized short-form clips.

Designs influencer marketing campaigns from creator selection through ROI measurement, covering micro and macro influencer strategies, compliance requirements, and partnership frameworks.

Designs multi-touch attribution systems, marketing mix models, and incrementality testing frameworks to help marketers measure true channel contribution and optimize budget allocation.