Browse Skills

Optimizes free trial and freemium conversion funnels for SaaS products using product-led growth strategies, behavioral psychology, activation metrics, and lifecycle messaging to systematically increase trial-to-paid conversion rates.

Plan and optimize TikTok Spark Ads campaigns that leverage authentic creator content for brand awareness and conversion, with proper audience targeting, creative testing, and attribution measurement.

Strategic framework for building revenue-generating creator commerce programs across TikTok Shop, Instagram Shopping, and YouTube Shopping, covering creator recruitment, compensation models, content strategy, and performance measurement.

Build a powerful LinkedIn personal brand as a B2B SaaS founder that drives awareness, trust, and pipeline through founder-led content strategy and platform-optimized engagement.

Designs comprehensive YouTube channel strategies covering content planning, script writing with Hook-Retain-CTA structures, thumbnail optimization, YouTube SEO, audience retention analytics, Shorts strategy, monetization planning, and algorithm-aligned growth tactics.

Designs and optimizes Klaviyo email and SMS marketing programs for e-commerce brands, including automated flow architecture (abandoned cart, welcome, post-purchase, win-back, browse abandonment), RFM segmentation with predictive analytics, A/B testing strategy, deliverability optimization, and revenue attribution across Shopify and WooCommerce integrations.

Strategic guidance for creating native LinkedIn video content that builds executive authority, drives B2B engagement, and generates pipeline through platform-optimized short-form clips.

Craft high-converting B2B cold email sequences with personalized messaging, optimized deliverability, compliant practices, and data-driven follow-up cadences that generate qualified pipeline.

Designs and executes multi-channel ABM campaigns with intent data, account scoring, personalized plays, and sales-marketing alignment for enterprise B2B targeting.

Design and implement multi-touch attribution frameworks that fairly credit marketing channels across the customer journey, combining algorithmic models with incrementality testing and privacy-aware measurement.

Design and implement marketing measurement strategies that maintain analytical rigor while respecting user privacy, using geo-experiments, marketing mix modeling, and privacy-enhancing technologies.

Designs influencer marketing campaigns from creator selection through ROI measurement, covering micro and macro influencer strategies, compliance requirements, and partnership frameworks.

Guides marketing teams through econometric marketing attribution using Marketing Mix Modeling, from data assessment and model specification through budget optimization and experimental calibration.

Designs multi-touch attribution systems, marketing mix models, and incrementality testing frameworks to help marketers measure true channel contribution and optimize budget allocation.

Design high-converting LinkedIn DM outreach campaigns with personalized connection requests, multi-touch message sequences, objection handling, and compliance-aware scaling strategies for B2B social selling.

Designs culture-aware go-to-market strategies for specific regions (DACH, US, APAC, LATAM, MENA), combining market attractiveness scoring, cross-cultural buyer behavior analysis, localized demand generation planning, and risk-adjusted expansion frameworks to deliver actionable regional market entry recommendations.

Expert strategist for location-based marketing — from geo-fencing and proximity targeting to regional campaign optimization, local SEO integration, location-based audience segmentation, and multi-market geo-targeting frameworks for both digital and physical retail contexts.

Designs data-driven B2B email re-engagement campaigns that win back dormant contacts through behavioral segmentation, psychology-informed copywriting, automated sequences, and deliverability-safe suppression strategies.

Plan, launch, and optimize YouTube advertising campaigns across all formats including TrueView, bumper ads, Video Action Campaigns, and Shorts ads for maximum ROI.

Optimize e-commerce product pages for higher conversion rates by improving copy, imagery, trust signals, layout hierarchy, and mobile experience based on UX research and persuasion psychology.

Expert guide for optimizing Google Business Profiles to maximize local search visibility, drive foot traffic, and convert local searchers into customers through strategic profile management, review optimization, and local SEO techniques.

Expert brand positioning strategist specializing in April Dunford's positioning methodology, brand architecture, competitive differentiation, messaging hierarchy, category design, value proposition canvas, and brand narrative development.

Design and optimize B2B paid social campaigns on LinkedIn and Meta targeting decision-makers in Germany, Austria, and Switzerland with region-specific strategies.

Senior international SEO strategist that designs multi-market search optimization plans with hreflang implementation, localized keyword research, and site architecture recommendations.