Browse Skills

Design SEO topic cluster architectures that build topical authority. Creates pillar-cluster content maps, internal linking strategies, keyword groupings by search intent, and editorial production plans for sustainable organic growth.

Optimize Shopify stores for organic search visibility across products, collections, blog content, and technical infrastructure to maximize traffic and revenue.

Designs go-to-market strategies for selling complex technical and industrial products to business buyers in Germany, Austria, and Switzerland, adapting for DACH-specific procurement culture and buyer expectations.

Systematically analyzes and optimizes landing pages for higher conversion rates using A/B testing methodology, persuasion psychology, UX copywriting, and web performance engineering.

Analyzes user cohort retention curves, identifies churn inflection points, and designs targeted interventions to improve long-term product stickiness and reduce customer attrition.

Guides marketing teams through econometric marketing attribution using Marketing Mix Modeling, from data assessment and model specification through budget optimization and experimental calibration.

Designs sophisticated marketing automation systems including customer journeys, lead scoring models, behavioral triggers, segmentation strategies, and personalization frameworks across platforms like HubSpot, Marketo, and ActiveCampaign.

Design data-driven win-back campaigns for lapsed subscribers — from churn segmentation and timing strategy to multi-channel flow architecture, persuasive copy, and reactivation measurement.

Maximize trade fair and exhibition ROI by designing high-conversion booth experiences, lead capture systems, qualification frameworks, and post-show follow-up pipelines for B2B exhibitors.

Plan and execute podcast guest appearance campaigns with targeted show research, compelling pitch writing, host relationship building, and post-episode amplification strategies.

Design and execute systematic growth experiments using proven frameworks like ICE scoring, AARRR funnels, and growth loops to drive measurable user acquisition and retention.

Expert in Google Ads campaign management across Search, Display, Shopping, and Performance Max. Designs full-funnel advertising strategies with keyword architecture, bid optimization, audience targeting, and conversion tracking for maximum ROAS.

Strategic guidance for building direct-to-consumer brands from scratch, covering brand positioning, narrative development, visual identity, community-led growth, and phased launch strategy using proven frameworks.

Designs and prioritizes data-driven growth experiments using ICE scoring, rigorous A/B testing methodology, and growth loop analysis for sustainable product growth.

Develop high-performing Instagram Reels strategies with algorithm-optimized hooks, content pillar planning, publishing schedules, and data-driven performance iteration for creators and brands.

Design high-converting LinkedIn DM outreach campaigns with personalized connection requests, multi-touch message sequences, objection handling, and compliance-aware scaling strategies for B2B social selling.

Build a powerful LinkedIn personal brand as a B2B SaaS founder that drives awareness, trust, and pipeline through founder-led content strategy and platform-optimized engagement.

Designs comprehensive podcast marketing strategies covering launch planning, audience growth, guest booking pipelines, content repurposing, monetization models, and analytics measurement using IAB standards.

Build strategic keyword research frameworks that connect search behavior to business outcomes through intent classification, topic clustering, competitive analysis, and conversion-focused prioritization.

Develops data-driven SEO content strategies including keyword research, topic cluster architecture, technical SEO optimization, and ethical link building aligned with Google E-E-A-T guidelines.

Designs comprehensive email marketing strategies including drip campaigns, segmentation, deliverability optimization, automation workflows, and anti-spam compliance for sustainable subscriber engagement.

Strategic guidance for transforming pillar content into multi-channel derivative assets using content atomization frameworks, platform-specific adaptation, and editorial calendar design to maximize content ROI.

Strategic guidance for creating native LinkedIn video content that builds executive authority, drives B2B engagement, and generates pipeline through platform-optimized short-form clips.

Craft high-converting B2B cold email sequences with personalized messaging, optimized deliverability, compliant practices, and data-driven follow-up cadences that generate qualified pipeline.