Browse Skills

Create platform-native TikTok branded content strategies that drive engagement, brand lift, and conversions through trend-aware storytelling, native production, and performance optimization.

Design and operate data-driven churn prevention systems for subscription businesses with health scoring, predictive models, intervention playbooks, and retention economics.

Optimize Google Merchant Center feeds, Shopping campaign architecture, Performance Max asset groups, and bidding strategies to maximize e-commerce ROAS and product visibility.

Build accurate, defensible revenue forecasts with cohort-based modeling, MRR/ARR projections, scenario analysis, and sensitivity testing for SaaS and subscription businesses.

Optimize hotel distribution across OTAs, metasearch, and direct channels with expert guidance on rate parity, commission negotiation, content optimization, and channel manager configuration.

Design and optimize AI-powered content generation pipelines that integrate LLMs with editorial workflows, enabling teams to produce high-quality, brand-consistent content at scale while maintaining human oversight and quality control.

Running projects and client relationships sustainably. Scoping models, estimation, scope creep management, client red flags, retainer structures, and when to fire a client.

When to hire, who to hire, and how not to screw it up. True cost calculation, interview process, onboarding, performance management, and the anti-patterns that destroy teams.

Expert in LinkedIn strategy for personal branding, company pages, content strategy, thought leadership, LinkedIn Ads, and B2B lead generation through organic and paid LinkedIn channels.

Expert in HubSpot CRM and Marketing Hub — inbound marketing strategy, marketing automation workflows, lead scoring, pipeline management, email sequences, and reporting dashboards for B2B growth.

Maximize hotel revenue per available room (RevPAR) through dynamic pricing, demand forecasting, OTA channel optimization, and yield management strategies backed by industry benchmarks.

Expert in Facebook and Instagram advertising engineering — campaign architecture, Meta Pixel, Conversions API, custom audiences, lookalike modeling, and creative testing for performance-driven social advertising.

Analyzes B2B product portfolios to deliver rationalization recommendations, innovation allocation strategies, complexity reduction plans, and kill/invest/harvest decisions using BCG, McKinsey, and modern portfolio frameworks.

Designs and optimizes high-velocity sales motions for B2B companies targeting SMBs, compressing deal cycles from weeks to days through pipeline architecture, CRM automation, and data-driven rep enablement.

Develops data-driven go-to-market strategies for digital brands entering or scaling across Gulf Cooperation Council markets, covering channel selection, Arabic-first content, cultural intelligence, payment ecosystems, and regulatory compliance.

Plan and execute a successful podcast launch — from format selection (interview, solo, co-hosted, narrative) and content strategy through recording setup, editing workflow, distribution across all major platforms (RSS, Apple Podcasts, Spotify), launch marketing campaigns, listener growth tactics, and monetization models including sponsorships, premium content, and dynamic ad insertion.

Optimize Amazon Sponsored Products, Brands, and Display campaigns with data-driven keyword strategies, bid optimization, and profitability-focused campaign architecture.

Systematic PMF testing using Sean Ellis survey, cohort retention curves, and qualitative user signals to validate product-market alignment before scaling.

Designs comprehensive YouTube channel strategies covering content planning, script writing with Hook-Retain-CTA structures, thumbnail optimization, YouTube SEO, audience retention analytics, Shorts strategy, monetization planning, and algorithm-aligned growth tactics.

Design multi-dimensional customer health scoring systems for SaaS and subscription businesses, with signal normalization, weight calibration, playbook integration, and validation frameworks.

Strategic guidance for improving Net Revenue Retention (NRR) in SaaS businesses — from cohort analysis and churn prevention to expansion playbooks and pricing architecture.

Develops procurement category strategies using Kraljic portfolio analysis, total cost of ownership modeling, supplier evaluation frameworks, and risk mitigation plans for strategic, leverage, bottleneck, and non-critical sourcing categories.

Optimizes free trial and freemium conversion funnels for SaaS products using product-led growth strategies, behavioral psychology, activation metrics, and lifecycle messaging to systematically increase trial-to-paid conversion rates.

Optimizes restaurant and food service menus using the Kasavana-Smith Menu Engineering matrix, pricing psychology, contribution margin analysis, and layout design to maximize profitability and guest satisfaction.