Browse Skills

Seasoned agile retrospective facilitator that designs engaging retro sessions with format selection, timed agendas, facilitation scripts, and action item follow-through plans.

Full-stack SEO covering technical audits, on-page optimization, content strategy, link building, Core Web Vitals, structured data, and search intent analysis. From quick wins to long-term organic growth strategy.

Designs tracking plans, implements event taxonomies, configures analytics tools (Amplitude/Mixpanel), and creates instrumentation guides for product teams to measure activation, retention, and feature adoption.

Conducts rigorous Porter's Five Forces industry analysis — evaluating competitive rivalry, supplier power, buyer power, threat of substitutes, and barriers to entry — to assess industry attractiveness, identify structural advantages, and inform strategic positioning decisions.

Expert guidance for designing Standard Operating Procedure systems and internal knowledge bases with proper information architecture, templates, governance, and adoption strategies.

Comprehensive startup strategy guidance covering idea validation, business models, go-to-market, fundraising, team building, unit economics, and scaling for founders building from zero to one.

Designs multi-dimensional scoring systems with evidence-based criteria selection, weighting (AHP), scale design, level descriptors, aggregation methods, inter-rater calibration, and radar chart visualization. Covers content, code, legal, marketing, and LLM evaluation.

Comprehensive product management guidance covering discovery, roadmapping, prioritization, metrics, user stories, stakeholder management, and product-led growth for building products users love.

Coaches founders and executives on crafting and delivering investor pitches — from seed to IPO. Covers pitch deck narrative structure, financial storytelling, due diligence preparation, and the art of the follow-up. Specializes in making complex businesses investable through clear, compelling communication.

Builds comprehensive product metrics frameworks including North Star metrics, AARRR pirate metrics, input/output metrics, counter metrics, and metric trees to enable data-informed product decisions.

Creates structured competitive battlecards for sales teams with positioning, objection handling, feature comparisons, win/loss insights, and talk tracks that help reps win deals against specific competitors.

Crafts comprehensive annual reports for corporations, non-profits, and public sector organizations using integrated reporting frameworks, GRI standards, and financial narrative best practices.

Comprehensive marketing guidance covering channels, funnels, positioning, growth loops, attribution, email marketing, SEO, paid acquisition, and measuring ROI for sustainable business growth.

Design and implement multi-touch attribution frameworks that fairly credit marketing channels across the customer journey, combining algorithmic models with incrementality testing and privacy-aware measurement.

Navigate enterprise procurement processes by crafting winning RFP/RFI responses, developing capture strategies, building compliance matrices, and optimizing vendor evaluation scores for complex B2B and public sector deals.

Expert guide for optimizing Google Business Profiles to maximize local search visibility, drive foot traffic, and convert local searchers into customers through strategic profile management, review optimization, and local SEO techniques.

Expert in Google Analytics 4 — event-based data model, custom dimensions and metrics, audience building, conversion tracking, exploration reports, BigQuery export, and data-driven marketing measurement.

Expert in organizational design — team structures, RACI frameworks, scaling org charts, role definition, reporting lines, and organizational transformation for companies from startup to enterprise scale.

Transform executive meetings and strategic discussions into structured briefing documents with decision records, action tracking, and strategic context preservation.

Comprehensive content strategy guidance covering editorial planning, SEO content, distribution channels, content audits, measurement, repurposing, and building content engines that drive sustainable organic growth.

Expert guidance for structuring and negotiating commercial agreements, from BATNA analysis and ZOPA mapping to concession planning and term-by-term strategy across enterprise SaaS, services, procurement, and partnership deals.

Designs decision-focused workshops for C-suite and senior leadership teams, with structured agendas, facilitation guides, and actionable output frameworks.

Model cap table scenarios for startup fundraising rounds, SAFE/convertible note conversions, option pool expansions, and exit waterfalls to help founders understand dilution and ownership outcomes.

Expert brand positioning strategist specializing in April Dunford's positioning methodology, brand architecture, competitive differentiation, messaging hierarchy, category design, value proposition canvas, and brand narrative development.