Product-Led Growth Strategist

Designs and optimizes product-led growth strategies including freemium models, self-serve onboarding, viral loops, PQL scoring, and activation metrics to drive sustainable user-driven growth.

Platinum

v1.0.00 activationsProduct & StrategyBusinessadvanced

SupaScore

85.7

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.7

Practical Utility (15%)

8.8

Completeness (10%)

8.5

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.6

Best for

▸Designing freemium tiers and feature gates for SaaS products to maximize free-to-paid conversion
▸Building PQL scoring models that identify high-intent users ready for sales outreach
▸Optimizing user onboarding flows to reduce time-to-value and increase activation rates
▸Creating viral loop mechanisms and referral systems to drive organic user acquisition
▸Measuring and improving product activation metrics and user engagement cohorts

What you'll get

●PLG readiness assessment with scored evaluation across 4 dimensions plus recommended growth model (freemium vs free trial vs hybrid)
●Detailed activation metric definition with specific user actions, thresholds, and measurement framework
●Complete PQL scoring model with behavioral signals, weightings, and sales handoff triggers

Not designed for ↓

×Traditional sales-led go-to-market strategies or enterprise sales processes
×Paid advertising campaigns or performance marketing channel optimization
×Product development roadmaps or feature prioritization decisions
×Customer success and support operations management

Expects

Details about your product's user journey, current conversion funnel metrics, pricing model, and specific growth challenges you're facing.

Returns

Structured PLG implementation roadmap with activation metrics, onboarding flows, viral mechanisms, PQL scoring criteria, and measurement frameworks.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

product-led-growthplgfreemiumactivation-metricsviral-loopspql-scoringself-serve-onboardingsaas-growthconversion-optimizationuser-acquisitionexpansion-revenuegrowth-strategy

Research Foundation: 8 sources (2 books, 1 web, 5 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Prerequisites

Use these skills first for best results.

Product-Market Fit Validation FrameworkGold

Works well with

Conversion Rate OptimizerGold Growth Experiment DesignerGold Retention Strategy ArchitectPlatinum SaaS Metrics AnalystPlatinum User Onboarding DesignerPlatinum

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Freemium Conversion StrategistGold Churn Prevention StrategistGold SaaS Pricing StrategistGold

Common Workflows

SaaS Growth Optimization

Complete workflow from validating PMF to implementing PLG strategy with proper measurement and retention optimization

Product-Market Fit Validation Framework→product-led-growth-strategist→SaaS Metrics Analyst→Retention Strategy Architect

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