Browse Skills

Optimize Google Merchant Center feeds, Shopping campaign architecture, Performance Max asset groups, and bidding strategies to maximize e-commerce ROAS and product visibility.

Analyze, predict, and reduce subscription churn with data-driven retention strategies. Get expert guidance on churn metrics, cohort analysis, health scoring, win-back programs, and the financial impact of retention improvements on SaaS unit economics.

Design comprehensive newsletter strategies covering subscriber acquisition, content cadence, deliverability optimization, monetization models, and growth systems for B2B and B2C audiences.

Design data-driven win-back campaigns for lapsed subscribers — from churn segmentation and timing strategy to multi-channel flow architecture, persuasive copy, and reactivation measurement.

Plan and execute podcast guest appearance campaigns with targeted show research, compelling pitch writing, host relationship building, and post-episode amplification strategies.

Designs and optimizes LinkedIn Lead Gen Form campaigns for B2B demand generation — covering audience targeting, form design, creative strategy, CRM integration, and performance optimization to maximize qualified lead volume at efficient cost-per-lead.

Expert in TikTok marketing — short-form video strategy, content creation frameworks, creator economy partnerships, TikTok Ads Manager, Shop integration, and trend-driven organic growth for brands and creators.

Designs comprehensive podcast marketing strategies covering launch planning, audience growth, guest booking pipelines, content repurposing, monetization models, and analytics measurement using IAB standards.

Design comprehensive skill matrices for teams and departments with competency levels, gap analysis, development pathways, and hiring criteria aligned to organizational capability needs.

Expert technical writing advisor for documentation architecture, API documentation (OpenAPI/Swagger), user guides, style guides, docs-as-code workflows, the Diataxis framework, information design, and content reuse strategies.

Analyze and optimize restaurant menus using the Kasavana-Smith matrix, food cost analysis, pricing psychology, and visual design principles to maximize profitability and guest satisfaction.

Configure and optimize Pipedrive CRM for SMB sales teams with proper pipeline design, workflow automations, integrations, and adoption strategies.

Designs optimal warehouse slotting strategies that minimize pick times, reduce travel distance, and improve ergonomics using data-driven SKU placement and zone optimization.

Design and execute topic cluster strategies that build topical authority — from keyword universe mapping and pillar page architecture to cluster article planning and internal linking.

Designs and optimizes Sales & Operations Planning processes for multi-country organizations — balancing regional demand variability, supply allocation, inventory positioning, and cross-border logistics into a unified planning cadence.

Map and optimize service operations value streams to reduce lead times, eliminate waste, improve flow efficiency, and design future-state processes with measurable improvement targets.

Maximize hotel Revenue Per Available Room through dynamic pricing strategy, demand forecasting, competitive benchmarking, channel mix optimization, and data-driven revenue management decisions.

Designs comprehensive ROI calculators and value quantification tools for B2B sales teams, helping organizations build credible financial models that demonstrate product value, reduce buyer risk perception, and accelerate deal closure.

Quantify the financial return on training and L&D investments using the Phillips ROI Methodology, Kirkpatrick evaluation framework, and workforce economics to build CFO-ready business cases for learning programs.

Build strategic keyword research frameworks that connect search behavior to business outcomes through intent classification, topic clustering, competitive analysis, and conversion-focused prioritization.

Design data-driven marketing budget allocation plans that maximize ROI across channels, balancing brand-building and performance marketing with clear rebalancing rules.

Master async-first communication, documentation culture, timezone management, and remote meeting facilitation. Build clarity and connection in distributed teams.

Plans and executes local citation building strategies to improve local search visibility. Covers NAP consistency audits, data aggregator submissions, industry-specific directory targeting, and multi-location citation management for businesses seeking local pack rankings.

Seasoned agile retrospective facilitator that designs engaging retro sessions with format selection, timed agendas, facilitation scripts, and action item follow-through plans.