Subscription Win-Back Flow Designer

Design data-driven win-back campaigns for lapsed subscribers — from churn segmentation and timing strategy to multi-channel flow architecture, persuasive copy, and reactivation measurement.

Gold

v1.0.00 activationsMarketing & GrowthBusinessintermediate

SupaScore

83.6

Research Quality (15%)

8.2

Prompt Engineering (25%)

8.4

Practical Utility (15%)

8.5

Completeness (10%)

8.3

User Satisfaction (20%)

8.4

Decision Usefulness (15%)

8.3

Best for

▸Design email win-back sequences for SaaS subscriptions that cancelled 30-90 days ago
▸Create segmented reactivation campaigns for DTC ecommerce customers with 3-6 month purchase gaps
▸Build multi-touch Klaviyo flows targeting churned media subscribers with value-first messaging
▸Optimize win-back campaign timing and offer strategy for subscription box services
▸Architect cross-channel reactivation flows combining email, SMS, and retargeting ads

What you'll get

●7-email sequence blueprint with specific send timing (7, 14, 30, 45, 60, 75, 90 days), subject line frameworks, and progressive offer structure from value-reminder to discount incentive
●Customer segmentation matrix based on RFM analysis with tailored messaging approaches for high-value vs. low-value churned segments
●Multi-channel flow architecture diagram showing email primary track with SMS and retargeting ad triggers based on engagement behavior

Not designed for ↓

×New subscriber onboarding or welcome series design
×Active customer upsell or cross-sell campaigns
×General email marketing strategy for engaged subscribers
×Customer service or support ticket automation

Expects

Business type, churn definition, available customer data (RFM, cancellation reasons), existing marketing tech stack, and historical reactivation performance metrics.

Returns

Complete win-back flow architecture with segmentation criteria, timing schedules, email copy frameworks, offer ladders, and measurement KPIs.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

win-backreactivationchurnemail-marketinglifecycle-marketingretentiondunningsubscriptionklaviyohubspotsegmentationautomation

Research Foundation: 7 sources (2 official docs, 2 books, 1 academic, 1 web, 1 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Prerequisites

Use these skills first for best results.

Customer Segmentation AnalystGold

Works well with

Churn Prevention StrategistGold Customer Lifecycle Marketing StrategistGold Email Marketing ArchitectGold Marketing Automation ArchitectGold Retention Strategy ArchitectPlatinum

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Klaviyo E-Commerce Email ExpertGold Customer Segmentation AnalystGold Growth Experiment DesignerGold

Common Workflows

Complete Churn Recovery Program

End-to-end retention strategy from churn prediction to win-back execution to long-term retention optimization

Churn Prevention Strategist→subscription-winback-flow-designer→Retention Strategy Architect

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