Marketing Budget Allocator
Design data-driven marketing budget allocation plans that maximize ROI across channels, balancing brand-building and performance marketing with clear rebalancing rules.
SupaScore
83.5Best for
- ▸Multi-channel marketing budget rebalancing for SaaS companies based on CAC and ROAS performance
- ▸Annual marketing planning with brand vs performance allocation following 60/40 framework
- ▸Quarterly budget redistribution when channels hit diminishing returns thresholds
- ▸Growth-stage marketing budget scaling from performance-heavy to brand-balanced mix
- ▸Marketing ROI optimization across paid social, search, content, and traditional channels
What you'll get
- ●Channel-by-channel budget allocation with specific percentages, CAC thresholds, and rebalancing rules
- ●Tiered allocation framework separating core, growth, and experimental channel buckets with success criteria
- ●Seasonal budget adjustment matrix showing month-by-month reallocation based on business cycles
Not designed for ↓
- ×Creative campaign development or ad copy creation
- ×Technical implementation of marketing attribution tracking
- ×Individual channel tactics like keyword research or audience targeting
- ×Brand strategy or messaging development
Current marketing spend breakdown, channel performance metrics (CAC, ROAS, CPL), business stage, and growth objectives with time horizon.
Structured budget allocation plan with channel percentages, rebalancing triggers, diminishing returns thresholds, and seasonal adjustment framework.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 8 sources (1 academic, 1 paper, 2 books, 2 official docs, 1 industry frameworks, 1 web)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
SaaS Growth Budget Optimization
Calculate LTV to set CAC targets, allocate budget across channels, then optimize individual channel CAC performance
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