Menu Engineering

Analyze and optimize restaurant menus using the Kasavana-Smith matrix, food cost analysis, pricing psychology, and visual design principles to maximize profitability and guest satisfaction.

Gold

v1.0.00 activationsFinance & BusinessBusinessintermediate

SupaScore

83.55

Research Quality (15%)

8.4

Prompt Engineering (25%)

8.3

Practical Utility (15%)

8.5

Completeness (10%)

8.2

User Satisfaction (20%)

8.4

Decision Usefulness (15%)

8.3

Best for

▸Analyze restaurant menu performance using contribution margin and popularity data to identify Stars, Plowhorses, Puzzles, and Dogs
▸Redesign menu layout to highlight high-margin items using psychological pricing principles and visual hierarchy
▸Calculate optimal food cost percentages and menu mix to maximize overall profitability
▸Develop pricing strategies for new menu items based on customer psychology and competitive positioning
▸Audit existing menus for hidden profit drains and recommend specific repositioning tactics

What you'll get

●Kasavana-Smith matrix classification with specific items categorized as Stars/Plowhorses/Puzzles/Dogs, plus actionable repositioning strategies for each quadrant
●Menu redesign mockup with visual hierarchy recommendations, pricing format changes, and item placement optimization based on eye-tracking research
●Financial analysis spreadsheet showing contribution margins, food cost percentages, and projected profit impact of recommended changes

Not designed for ↓

×Recipe development or culinary technique guidance
×Kitchen operations workflow or staff scheduling optimization
×Food safety compliance or health department regulations
×Supply chain sourcing or vendor negotiation strategies

Expects

Complete menu data including item names, selling prices, food costs, sales volumes over 4-8 weeks, and current menu layout or design.

Returns

Detailed menu analysis with Kasavana-Smith classifications, specific repositioning recommendations, pricing optimization suggestions, and visual design improvements to maximize profitability.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

menu-engineeringrestaurantfood-costpricing-psychologykasavana-smithhospitalitycontribution-marginmenu-designf-and-bprofitability

Research Foundation: 7 sources (1 industry frameworks, 4 academic, 1 books, 1 web)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Works well with

Conversion Rate OptimizerGold Customer Retention Analytics ExpertGold Pricing Strategy ArchitectPlatinum Restaurant Marketing StrategistPlatinum Revenue Operations AnalystPlatinum

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Pricing Psychology & PackagingGold Customer Segmentation AnalystGold Revenue Forecasting AnalystGold

Common Workflows

Restaurant Profitability Optimization

Complete restaurant profit optimization from menu analysis to pricing strategy to marketing implementation for maximum revenue impact.

menu-engineering→Pricing Strategy Architect→Restaurant Marketing Strategist

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