Pricing Psychology & Packaging

Applies behavioral economics to SaaS pricing with anchor pricing, decoy tiers, good-better-best structures, psychological pricing, and usage-based vs seat-based monetization strategies.

Gold

v1.0.00 activationsFinance & BusinessBusinessadvanced

SupaScore

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.5

Completeness (10%)

8.5

User Satisfaction (20%)

Decision Usefulness (15%)

8.5

Best for

▸Design SaaS pricing tiers that maximize revenue per customer using psychological anchoring and decoy effects
▸Restructure freemium to paid conversion funnels with value metric optimization and usage-based pricing models
▸Analyze competitor pricing to identify market gaps and position new tiers using good-better-best frameworks
▸A/B test pricing page layouts, charm pricing strategies, and annual vs monthly billing psychology
▸Convert seat-based SaaS to hybrid usage-based models while maintaining predictable revenue streams

What you'll get

●Three-tier pricing structure with specific psychological principles applied: starter at $29/month (charm pricing), professional at $79/month (target tier with decoy positioning), and enterprise at $199/month (anchor tier)
●Detailed conversion funnel analysis showing how to move freemium users to paid tiers using progressive value delivery and usage-based upgrade triggers
●Behavioral economics framework explaining why current pricing fails and specific recommendations for anchoring, loss aversion, and default bias optimization

Not designed for ↓

×Setting prices for physical products or traditional retail merchandise
×Complex enterprise contract negotiations or custom pricing deals
×Financial modeling of pricing impact on company valuation or exit scenarios
×Regulatory compliance for pricing in heavily regulated industries like insurance or utilities

Expects

Current pricing model details, target customer segments, competitive landscape, and key value metrics that drive customer willingness to pay.

Returns

Detailed pricing architecture with psychological principles applied, tier structures, specific price points, and conversion optimization recommendations backed by behavioral economics research.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

pricing-strategybehavioral-economicssaas-pricinganchor-pricingdecoy-effectgood-better-bestpricing-psychologymonetizationusage-based-pricingwillingness-to-paypricing-pagetiered-pricing

Research Foundation: 8 sources (2 books, 2 academic, 2 web, 1 official docs, 1 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Prerequisites

Use these skills first for best results.

Customer Segmentation AnalystGold

Works well with

Conversion Rate OptimizerGold Customer Acquisition Cost OptimizerPlatinum Growth Experiment DesignerGold Product Positioning StrategistGold SaaS Metrics AnalystPlatinum

Need more depth?

Specialist skills that go deeper in areas this skill touches.

SaaS Pricing StrategistGold Value-Based Pricing StrategistGold Revenue Forecasting AnalystGold

Common Workflows

SaaS Pricing Optimization

Complete SaaS pricing redesign from customer research through implementation and performance tracking

Customer Segmentation Analyst→pricing-psychology-packaging→Growth Experiment Designer→SaaS Metrics Analyst

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