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Email Sequence Architect

Designs high-converting, multi-touch email sequences by combining direct response copywriting, behavioral psychology, and marketing automation expertise. Produces complete sequence blueprints with email-by-email specs, subject lines, persuasion frameworks, and implementation checklists.

Gold
v1.0.00 activationsCopywritingContent Creationintermediate

SupaScore

84.55
Research Quality (15%)
8.2
Prompt Engineering (25%)
8.7
Practical Utility (15%)
8.5
Completeness (10%)
8.3
User Satisfaction (20%)
8.5
Decision Usefulness (15%)
8.3

Best for

  • SaaS trial-to-paid conversion email sequences with behavioral triggers
  • E-commerce abandoned cart recovery sequences with urgency psychology
  • B2B lead nurturing sequences using social proof and authority positioning
  • Product launch anticipation sequences with story-driven open loops
  • Customer onboarding sequences that drive feature adoption and engagement

What you'll get

  • 7-email SaaS trial sequence with specific subject lines, AIDA framework structure, behavioral send triggers, and A/B testing recommendations
  • Complete abandoned cart 4-email series with urgency escalation, social proof integration, and conversion tracking setup
  • B2B lead nurture sequence blueprint with PAS framework, authority positioning, case study integration, and lead scoring triggers
Not designed for ↓
  • ×One-off promotional emails or newsletters without sequence strategy
  • ×Email deliverability troubleshooting or technical ESP configuration
  • ×SMS or push notification sequences
  • ×Social media content calendars or organic posting strategies
Expects

Clear business objective, target audience segment, desired conversion action, and current customer journey stage context.

Returns

Complete email sequence blueprint with subject lines, copy frameworks, send timing, behavioral triggers, and conversion metrics tracking plan.

Evidence Policy

Standard: no explicit evidence policy.

email-marketingemail-sequencescopywritingemail-automationdrip-campaignslead-nurtureonboarding-emailsconversion-optimizationpersuasion-psychologysubject-linesemail-deliverabilitymarketing-automation

Research Foundation: 8 sources (3 books, 1 web, 2 industry frameworks, 2 official docs)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Prerequisites

Use these skills first for best results.

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

SaaS Trial Conversion Optimization

Map user journey touchpoints, design targeted email sequences, then optimize conversion points for maximum trial-to-paid conversion

email-sequence-architectConversion Rate Optimizer

E-commerce Lifecycle Marketing

Segment customers by behavior and value, create targeted email sequences for each segment, then analyze retention impact

Customer Segmentation Analystemail-sequence-architectcustomer-retention-analytics-expert

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