Browse Skills

Design and optimize pricing strategies using value-based, competitive, and behavioral pricing frameworks.

Navigate cross-border tax structures, transfer pricing, and treaty optimization for multinational operations.

Designs narrative-driven brand strategies grounded in cognitive psychology, neurobiology, and empirical marketing science. Applies frameworks from narrative transportation theory, the Hero's Journey, StoryBrand, Pixar's Story Spine, and Ehrenberg-Bass to engineer brand stories that build mental availability, emotional resonance, and lasting consumer trust across platforms.

Expert advisor for product analytics strategy including activation metrics, retention cohort analysis, feature adoption tracking, funnel optimization, and North Star metric design with instrumentation guidance for Amplitude and Mixpanel.

Design and scale product operations functions that accelerate product teams through analytics infrastructure, experimentation frameworks, standardized processes, and cross-functional alignment.

Expert specialist for ASC 606 and IFRS 15 revenue recognition — from contract analysis and performance obligation identification to transaction pricing, allocation methods, timing of recognition, and disclosure requirements for complex multi-element arrangements.

Guides product teams through continuous discovery using opportunity solution trees, assumption mapping, experiment design, customer interview techniques, and Jobs-to-be-Done methodology to validate product decisions before building.

Analyzes price elasticity of demand and optimizes pricing using established research methodologies including Van Westendorp PSM, Gabor-Granger, conjoint analysis, and econometric estimation to maximize revenue and profitability.

Analyze venture capital deals with comprehensive due diligence, term sheet evaluation, cap table modeling, dilution analysis, and liquidation waterfall calculations.

Analyze, predict, and reduce subscription churn with data-driven retention strategies. Get expert guidance on churn metrics, cohort analysis, health scoring, win-back programs, and the financial impact of retention improvements on SaaS unit economics.

Design comprehensive skill matrices for teams and departments with competency levels, gap analysis, development pathways, and hiring criteria aligned to organizational capability needs.

Analyzes and optimizes conversion funnels using persuasion psychology, UX best practices, and data-driven testing to increase signups, purchases, and key user actions.

Develops comprehensive go-to-market strategies including positioning, ICP definition, channel strategy, and phased launch plans for SaaS products.

Expert in investor pitch deck creation — narrative structure, slide design principles, financial storytelling, competitive positioning, and presentation coaching for fundraising from seed to Series B.

Coach executives through high-stakes presentations with proven frameworks for narrative structure, slide design, delivery, and persuasion strategy.

Masters the art and science of persuasive writing for business contexts — proposals, memos, executive emails, recommendations, and policy documents. Applies classical rhetoric and modern behavioral science to written communication that drives decisions.

Design compounding growth loops including acquisition loops, engagement loops, viral loops, and monetization loops with loop modeling, metrics design, and strategies for sustainable compounding growth.

Define, refine, or overhaul B2B brand positioning using proven frameworks — from competitive differentiation and messaging architecture to category strategy and brand narrative.

Guides product teams through structured discovery processes to validate customer problems, solutions, and business viability before committing engineering resources. Combines Continuous Discovery Habits, assumption mapping, and experiment design frameworks.

Apply the Challenger Sale methodology to enterprise B2B sales situations. Guides reps through teaching-for-differentiation, tailoring messages to stakeholder types, and taking control of the sale using commercial insights backed by the CEB/Gartner research.

Expert strategist for crafting differentiated product positioning — from competitive landscape analysis and value proposition mapping to positioning statement frameworks, messaging hierarchies, category creation strategies, and repositioning playbooks for evolving markets.

Craft clear, accurate, and actionable public health messages during health emergencies, counter misinformation with evidence-based strategies, and design multi-channel communication campaigns that drive informed protective action.

Expert crisis communication advisor that guides organizations through developing and executing crisis communication strategies using proven frameworks like SCCT and Image Repair Theory, covering holding statements, media response, stakeholder management, and reputation recovery.

Expert technical writing advisor for documentation architecture, API documentation (OpenAPI/Swagger), user guides, style guides, docs-as-code workflows, the Diataxis framework, information design, and content reuse strategies.