Browse Skills

Full-stack SEO covering technical audits, on-page optimization, content strategy, link building, Core Web Vitals, structured data, and search intent analysis. From quick wins to long-term organic growth strategy.

Comprehensive marketing guidance covering channels, funnels, positioning, growth loops, attribution, email marketing, SEO, paid acquisition, and measuring ROI for sustainable business growth.

Design and implement multi-touch attribution frameworks that fairly credit marketing channels across the customer journey, combining algorithmic models with incrementality testing and privacy-aware measurement.

Expert guide for optimizing Google Business Profiles to maximize local search visibility, drive foot traffic, and convert local searchers into customers through strategic profile management, review optimization, and local SEO techniques.

Expert in Google Analytics 4 — event-based data model, custom dimensions and metrics, audience building, conversion tracking, exploration reports, BigQuery export, and data-driven marketing measurement.

Comprehensive content strategy guidance covering editorial planning, SEO content, distribution channels, content audits, measurement, repurposing, and building content engines that drive sustainable organic growth.

Expert brand positioning strategist specializing in April Dunford's positioning methodology, brand architecture, competitive differentiation, messaging hierarchy, category design, value proposition canvas, and brand narrative development.

Designs narrative-driven brand strategies grounded in cognitive psychology, neurobiology, and empirical marketing science. Applies frameworks from narrative transportation theory, the Hero's Journey, StoryBrand, Pixar's Story Spine, and Ehrenberg-Bass to engineer brand stories that build mental availability, emotional resonance, and lasting consumer trust across platforms.

Analyzes and optimizes conversion funnels using persuasion psychology, UX best practices, and data-driven testing to increase signups, purchases, and key user actions.

Define, refine, or overhaul B2B brand positioning using proven frameworks — from competitive differentiation and messaging architecture to category strategy and brand narrative.

Senior international SEO strategist that designs multi-market search optimization plans with hreflang implementation, localized keyword research, and site architecture recommendations.

Design and execute topic cluster strategies that build topical authority — from keyword universe mapping and pillar page architecture to cluster article planning and internal linking.

Maximizes organic app visibility and conversion rates on Apple App Store and Google Play through data-driven keyword strategy, creative asset optimization, and systematic ASO methodology.

Expert content marketing strategist for editorial calendar design, content pillars, distribution strategy, content repurposing, thought leadership positioning, ROI measurement, and buyer journey content mapping.

Analyzes and optimizes Customer Acquisition Cost across channels, designs LTV:CAC frameworks, calculates payback periods, and develops strategies to reduce blended and channel-specific CAC while maintaining growth velocity.

Analyzes competitive landscapes and develops differentiation strategies through positioning maps, battlecards, win/loss analysis frameworks, competitive monitoring systems, and messaging architectures.

Design and optimize brand portfolio architectures by analyzing brand relationships, equity flows, and strategic fit to recommend the right structure — from branded house to house of brands.

Expert in technical SEO — site architecture, crawl budget optimization, structured data markup, Core Web Vitals, indexation management, JavaScript rendering, and search engine accessibility for maximum organic visibility.

Build a complete brand voice system that keeps writing consistent across team members, channels, and time. Not a static guidelines PDF, but a living voice brief with drift prevention, content classification, platform allocation, and measurement. Designed for teams that need to scale voice without losing identity.

Optimize e-commerce product pages for higher conversion rates by improving copy, imagery, trust signals, layout hierarchy, and mobile experience based on UX research and persuasion psychology.

Designs and executes co-marketing partnerships, joint ventures, and strategic alliances including partner selection frameworks, co-branded campaigns, revenue share models, and partnership performance tracking.

Optimize Amazon product listings for maximum visibility and conversion by engineering titles, bullet points, descriptions, A+ Content, and backend keywords aligned with Amazon search algorithm best practices.

Designs data-driven B2B email re-engagement campaigns that win back dormant contacts through behavioral segmentation, psychology-informed copywriting, automated sequences, and deliverability-safe suppression strategies.

Designs multi-touch attribution systems, marketing mix models, and incrementality testing frameworks to help marketers measure true channel contribution and optimize budget allocation.