Browse Skills

Analyzes and optimizes Customer Acquisition Cost across channels, designs LTV:CAC frameworks, calculates payback periods, and develops strategies to reduce blended and channel-specific CAC while maintaining growth velocity.

Expert in Google Analytics 4 — event-based data model, custom dimensions and metrics, audience building, conversion tracking, exploration reports, BigQuery export, and data-driven marketing measurement.

Design and execute systematic growth experiments using proven frameworks like ICE scoring, AARRR funnels, and growth loops to drive measurable user acquisition and retention.

Define, refine, or overhaul B2B brand positioning using proven frameworks — from competitive differentiation and messaging architecture to category strategy and brand narrative.

Systematically analyzes and optimizes landing pages for higher conversion rates using A/B testing methodology, persuasion psychology, UX copywriting, and web performance engineering.

Analyzes competitive landscapes and develops differentiation strategies through positioning maps, battlecards, win/loss analysis frameworks, competitive monitoring systems, and messaging architectures.

Analyzes user cohort retention curves, identifies churn inflection points, and designs targeted interventions to improve long-term product stickiness and reduce customer attrition.

Comprehensive marketing strategy for independent restaurants and small chains, covering local SEO, delivery platform optimization, social media content, loyalty programs, menu psychology, and promotional calendar planning.

Design high-converting referral programs with viral loop mechanics, behavioral incentive structures, and fraud-resistant tracking systems that drive sustainable growth.